BCA in Digital Marketing at Calcutta Institute of Engineering and Management - Course, Fees, Admission, Seats, Syllabus

Kolkata ( West Bengal )

Estd In: 2003

Last Updated on February 20, 2024 5:08 PM

The Bachelor of Computer Applications (BCA) program in Digital Marketing offered at Calcutta Institute of Engineering and Management (CIEM) is a course designed to provide students with a combination of technical and marketing skills tailored for the digital era. This program is carefully designed to cover aspects of digital marketing, including SEO, content marketing, social media marketing, analytics and more. Alongside these subjects students also study core computer applications. The curriculum is constantly updated to reflect the trends and technologies in the field of digital marketing. One notable aspect of CIEM is its affordable fee structure that ensures quality education remains accessible. While specific fees may vary the BCA in Digital Marketing program offers value for money due to its comprehensive education and hands on experience. Graduates from this program have a range of career opportunities available to them. They can pursue roles such as marketing specialists, SEO analysts, social media managers or content marketers. CIEM has a placement cell that actively works towards securing rewarding job opportunities for its students by collaborating with leading companies in the digital domain. With the growth of the digital marketing industry CIEM graduates are well prepared to enter the workforce confidently and, with a competitive advantage.

Introduction
Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

Calcutta Institute of Engineering and Management BCA in Digital Marketing Highlights 2024

Course Duration	Course Level	Course Tuition Fees	Mode of Study	Institute Type
3 Years	Undergraduate	Varies	Full-time	Private

Calcutta Institute of Engineering and Management BCA in Digital Marketing Syllabus 2024

Creating a specific semester-wise syllabus for the BCA in Digital Marketing course at the Calcuta Institute of Engineering and Management (CIEM) in a single line of HTML format without access to the most current, detailed curriculum from the institute itself is challenging. However, I can provide a generic example based on typical BCA Digital Marketing courses. Please note, for the most accurate and up-to-date syllabus, consult the institute's official resources or website directly.

Semester	Subjects
Semester 1	Introduction to Digital Marketing, Principles of Management, Basic Mathematics, Communication Skills, Computer Fundamentals, Programming in C
Semester 2	Web Technologies, Database Management Systems, Organizational Behavior, Financial Accounting, C++ Programming, Environmental Studies
Semester 3	Content Marketing & Strategy, E-Commerce & Digital Business Models, Data Structures, Operating Systems, Business Economics, Social Media Marketing
Semester 4	Search Engine Optimization (SEO), Search Engine Marketing (SEM), Management Information Systems, Java Programming, Statistical Techniques, Digital Analytics
Semester 5	Email Marketing, Mobile Marketing, Cyber Laws & Ethics, Project Management, Python Programming, Digital Marketing Campaign Planning
Semester 6	Internship/Project Work, Emerging Trends in Digital Marketing, Entrepreneurship Development, Advanced Web Technologies, Cloud Computing, Digital Portfolio Development

This table is a simplified representation and should be adapted or expanded based on the actual curriculum provided by CIEM. Digital Marketing is a dynamic field, and course offerings can change to reflect new technologies and methodologies.

Calcutta Institute of Engineering and Management BCA in Digital Marketing Important Topics 2024

Module	Important Topics
Introduction to Digital Marketing	Overview of Digital Marketing, Digital Marketing vs Traditional Marketing, Digital Marketing Channels, Introduction to SEO, SEM, SMM
Content Marketing	Content Creation, Content Strategy, Blogging, Video Marketing
Social Media Marketing (SMM)	Facebook, Instagram, LinkedIn, Twitter Strategies, Social Media Analytics
Search Engine Optimization (SEO)	Keyword Research, On-page SEO, Off-page SEO, Technical SEO, SEO Tools
Search Engine Marketing (SEM)	PPC Advertising, Google Ads, Bing Ads, Campaign Management
Email Marketing	Email Campaigns, List Building, Email Automation, Performance Measurement
Web Analytics	Google Analytics, Data Analysis, Reporting and Dashboards
Digital Marketing Strategy	Planning Digital Marketing Campaigns, Budget Allocation, ROI Measurement

This table is a simplified example and does not necessarily reflect the actual course content of the BCA in Digital Marketing at the Calcutta Institute of Engineering and Management. Always refer to the official course syllabus for accurate and up-to-date information.

Calcutta Institute of Engineering and Management BCA Course FAQs

What is the BCA in Digital Marketing at Calcutta Institute of Engineering and Management?

The BCA in Digital Marketing at Calcutta Institute of Engineering and Management is an undergraduate program designed to provide students with a comprehensive understanding of digital marketing strategies, tools, and technologies. It aims to equip students with the skills needed to excel in the digital marketing industry.

What are the eligibility criteria for Calcutta Institute of Engineering and Management BCA in Digital Marketing?

The eligibility criteria for the BCA in Digital Marketing at Calcutta Institute of Engineering and Management typically include completion of 10+2 or equivalent examination from a recognized board with a minimum aggregate score. It's advisable to check the institute's official website or contact the admissions office for the most current eligibility requirements.

How can I apply for BCA in Digital Marketing at Calcutta Institute of Engineering and Management?

To apply for the BCA in Digital Marketing at Calcutta Institute of Engineering and Management, candidates need to fill out the application form available on the institute's official website. They may also be required to submit relevant documents and appear for an entrance examination or interview as part of the admission process.

What is the duration of the BCA in Digital Marketing program at Calcutta Institute of Engineering and Management?

The BCA in Digital Marketing program at Calcutta Institute of Engineering and Management is typically a 3-year undergraduate course, divided into six semesters.

What career opportunities are available after completing BCA in Digital Marketing from Calcutta Institute of Engineering and Management?

After completing the BCA in Digital Marketing from Calcutta Institute of Engineering and Management, graduates can pursue various career opportunities such as digital marketing specialist, SEO analyst, content marketing manager, social media manager, digital marketing consultant, and many more in the digital marketing field.

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