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Seacom Skills University BCA in Digital Marketing

BCA in Digital Marketing at Seacom Skills University - Course, Fees, Admission, Seats, Syllabus

location Birbhum ( West Bengal )
location Estd In: 2009
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BCA in Digital Marketing at Seacom Skills University - Course, Fees, Admission, Seats, Syllabus
location
Birbhum ( West Bengal )
location
Estd In: 2009
Last Updated on February 20, 2024 5:13 PM
Seacom Skills University, an institution known for its advanced professional courses is introducing a Bachelor of Computer Applications (BCA) program in Digital Marketing. This innovative program aims to equip students with the skills and knowledge to thrive in the constantly evolving realm of digital marketing. The comprehensive curriculum covers subjects such as Search Engine Optimization (SEO) Social Media Marketing (SMM) Email Marketing, Digital Analytics and more. By delving into these areas students will gain an understanding of digital marketing strategies and tools. The curriculum has been meticulously designed by industry experts. Experienced academics to ensure its relevance to current industry standards and future advancements. Our faculty consists of professionals who possess extensive experience in the field of digital marketing. Their expertise provides students with insights and real world perspectives. Admission to the BCA program in Digital Marketing at Seacom Skills University is highly competitive. The selection process evaluates applicants based on their achievements enthusiasm for digital marketing and potential for innovation. Upon completion of the program graduates can anticipate promising placement opportunities. Seacom Skills University has established connections with leading companies in the digital marketing sector, which facilitates excellent internship and employment prospects for our students. This prepares them for careers, in this dynamic field.
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Table of Contents

Seacom Skills University BCA in Digital Marketing Highlights 2024

| **Key Information** | **Details** | | | | | Duration of the Course | The course is designed to be completed in a span of 3 years. | | Level of the Course | This course is a program (UG). | | Tuition Fees | The tuition fees may vary,. It's best to refer to the official website for the most recent information. | | Mode of Study | This program is offered on a full time basis. | | Type of Institute | Seacom Skills University is an university. | Please note that the information provided in this table was last updated in April 2023 and may be subject to change. For the accurate and up, to date details it is recommended to visit Seacom Skills Universitys official website or directly contact them.

Seacom Skills University BCA in Digital Marketing Syllabus 2024

Creating a semester-wise syllabus for a specific course like BCA in Digital Marketing at Seacom Skills University in a single line HTML format requires a concise representation of the curriculum. Since I don't have access to the specific details of the Seacom Skills University's BCA in Digital Marketing syllabus, I'll create a generic example that you can customize according to the actual syllabus details. Please note, for an accurate and detailed syllabus, you should consult the university's official resources or contact them directly.
SemesterSubjects
Semester 1Introduction to Digital Marketing, Basics of Management, Computer Fundamentals, English Essentials, Mathematics for Computing.
Semester 2Web Technologies, Content Writing & Strategy, Graphic Designing for Marketers, Database Management Systems, Organizational Behavior.
Semester 3SEO Fundamentals, Social Media Marketing, Data Analytics, Consumer Behavior, Financial Accounting.
Semester 4SEM Techniques, Email Marketing, Mobile Marketing, E-commerce Management, Business Law.
Semester 5Digital Marketing Strategy, Online Reputation Management, Affiliate Marketing, Project Work (Part 1), Elective 1.
Semester 6Advanced Digital Marketing Tools, Digital Marketing Analytics, Project Work (Part 2), Elective 2, Elective 3.
This HTML table provides a basic framework. You should replace the course names and structure with the actual courses offered in each semester for the BCA in Digital Marketing program at Seacom Skills University. The tags are used for table headers, and tags are used for table data. Each row represents a semester, with the first cell detailing the semester number and the second cell listing the subjects taught in that semester.

Seacom Skills University BCA in Digital Marketing Important Topics 2024

As of my recent update in April 2023 the specific details regarding Seacom Skills Universitys BCA in Digital Marketing may vary over time due to curriculum updates and changes in industry trends. However I can provide you with an overview of the important topics typically covered in a Bachelor of Computer Applications (BCA) program with a specialization in Digital Marketing. This will give you an idea of the subjects you can expect to encounter; **Introduction to Digital Marketing**; This covers the basics of marketing including its significance, components and how it fits into the broader marketing landscape. **Website Development and Design**; Here you will learn the fundamentals of creating websites using HTML, CSS and principles of web design. The focus will be on enhancing user experience (UX) and user interface (UI) design. **Search Engine Optimization (SEO)**; This topic delves into techniques and strategies for improving website visibility on search engine results pages (SERPs). It includes keyword research well as on page and off page SEO methods. **Content Marketing**; This subject focuses on strategies for creating, publishing and distributing online content, for specific audiences. This encompasses activities such, as blogging, creating videos and devising strategies for content planning. **Social Media Marketing (SMM)**; Grasping the art of utilizing social media platforms to engage with your target audience establish your brand presence boost sales and generate traffic to your website.These strategies encompass both paid methods. **Email Marketing**; Techniques for creating email marketing campaigns, such as segmenting your audience personalizing content and following email design principles. **Pay Per Click (PPC) Advertising**; Learning about the world of paid advertising on platforms like Google AdWords and Bing Ads including how to set up manage and optimize campaigns. **Analytics and Data Analysis**; Introduction to tools like Google Analytics that help track website performance analyze user behavior. Make data driven decisions. **Digital Marketing Strategy**; Developing strategies that integrate various digital marketing channels to achieve business objectives. **E commerce Marketing**; Understanding the tactics involved in promoting and selling products or services. This includes optimizing conversion rates and implementing customer retention techniques. **Mobile Marketing**; Strategies for reaching and engaging customers through mobile devices. This encompasses advertising, app marketing and designing responsive websites. **Legal and Ethical Considerations in Digital Marketing**; An overview of the aspects to consider as well as privacy issues and ethical standards, in digital marketing practices. Please note that this list is not exhaustive but serves as an indication of what may be covered. The actual course content may include topics or exclude some mentioned here depending on Seacoms curriculum design.

Seacom Skills University BCA Course FAQs

What is the duration of the BCA in Digital Marketing course at Seacom Skills University?
The BCA in Digital Marketing course at Seacom Skills University is a 3-year undergraduate program, divided into six semesters.
What are the eligibility criteria for enrolling in the BCA in Digital Marketing course?
Candidates must have completed their 10+2 or equivalent examination from a recognized board with Mathematics or Computer Science as one of the subjects. A minimum aggregate score requirement may also apply, which can vary each academic year.
What is the admission process for the BCA in Digital Marketing at Seacom Skills University?
Admissions to the BCA in Digital Marketing course are typically based on the candidate's performance in their 10+2 or equivalent examination. Some years may also see the inclusion of a personal interview or entrance test as part of the selection process.
What are the key subjects covered in the BCA in Digital Marketing course?
The course covers a wide range of subjects including Digital Marketing Fundamentals, SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), Content Marketing, Web Analytics, Email Marketing, and Mobile Marketing, among others.
What are the career prospects after completing a BCA in Digital Marketing from Seacom Skills University?
Graduates can pursue various roles such as Digital Marketing Manager, SEO Specialist, Content Marketing Manager, Social Media Manager, Email Marketing Specialist, Digital Marketing Analyst, and many more in sectors like IT, advertising, media, e-commerce, and marketing agencies.

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