BCA in Digital Marketing at RVSCET Jamshedpur - Course, Fees, Admission, Seats, Syllabus

As of my recent update in April 2023 I don't currently have access to the specific syllabus for the BCA program in Digital Marketing at R.V.S. College of Engineering and Technology. However I can offer you an overview of the topics and subjects typically covered in a Bachelor of Computer Applications (BCA) program with a specialization in Digital Marketing. Please note that for the accurate and up to date syllabus it would be best to directly contact the college or visit their official website. Here is a general outline of the core subjects usually included in a BCA program; 1. Programming Languages; This includes learning languages such as C, C++, Java and Python. 2. Data Structures; Understanding data structures used for efficient information organization. 3. Database Management Systems; Exploring methods to manage databases effectively. 4. Operating Systems; Studying operating systems and their functionalities. 5. Web Technologies; Learning about web development technologies and frameworks. 6. Software Engineering; Understanding software development processes and methodologies. 7. Computer Networks; Exploring concepts related to network architecture and communication protocols. 8. Object Oriented Programming; Learning principles of object oriented programming languages. For the specialization in Digital Marketing here are some key topics covered; 1. Introduction to Digital Marketing; An overview of marketing strategies. Comparing digital marketing with marketing approaches. Understanding the landscape of digital marketing. 2.Content Marketing; Creating engaging content strategies. Exploring content formats like blogging, video production and content curation. Implementing SEO techniques for content visibility. 3.Social Media Marketing; Developing effective social media strategies for platforms like Facebook, Instagram, Twitter, LinkedIn. Utilizing social media analytics tools. Harnessing influencer marketing strategies. Please keep in mind that this is an outline and its always recommended to reach out to the college directly or visit their official website for the most accurate and up to date information, on the syllabus.Here is a list of topics covered in a marketing course; 1. Search Engine Marketing (SEM) and Search Engine Optimization (SEO); Conducting keyword research and analysis Implementing on page and off page SEO techniques Utilizing PPC (Pay Per Click) advertising 2. Email Marketing; Devising email campaign strategies Building targeted email lists segmenting them and personalizing content Analyzing email metrics and optimizing campaigns 3. Web Analytics; Gaining proficiency in using Google Analytics Tracking and analyzing website traffic patterns Optimizing conversions on websites 4. Digital Marketing Strategy; Developing digital marketing plans Allocating budgets and resources effectively Measuring and enhancing Return on Investment (ROI) 5. E commerce Marketing; Strategies for promoting and selling products online Understanding e commerce platforms Acquiring and retaining customers effectively Optional Electives; Mobile Marketing; Exploring marketing strategies to mobile devices. Affiliate Marketing; Understanding the concepts of affiliate marketing programs. Digital Media Laws; Learning about aspects related to digital media. Practical Work; Engaging in projects related to marketing campaigns. Gaining practical experience through internships in marketing roles. Soft Skills Development; Enhancing communication skills for marketing interactions. Fostering leadership qualities and teamwork abilities. Developing critical thinking skills for problem solving within the field of marketing. This course offers a curriculum that covers a wide range of topics providing students with the necessary skills for success, in the evolving field of digital marketing.