BCA in Digital Marketing at JIMS Greater Noida - Course, Fees, Admission, Seats, Syllabus

Greater Noida ( Uttar Pradesh )

Last Updated on February 20, 2024 5:14 PM

Jagannath International Management School (JIMS) located in Greater Noida provides a Bachelor of Computer Applications (BCA) program specializing in Digital Marketing. This course is designed to equip students with the skills and knowledge needed to excel in the constantly changing digital marketing field. The comprehensive curriculum combines foundations of computer applications with strategic elements of digital marketing such as search engine optimization (SEO) social media marketing, content marketing, email marketing and digital analytics. The program ensures that graduates are not proficient in programming and software development but also skilled at utilizing digital platforms to drive business growth. Emphasizing learning students engage in real world projects, case studies and internships to gain valuable hands on experience. JIMS Greater Noidas BCA in Digital Marketing is a choice for individuals seeking a career, at the intersection of IT and digital marketing. It offers a blend of technical expertise and marketing skills that are highly sought after by industry professionals.

Introduction
Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

JIMS Greater Noida BCA in Digital Marketing Highlights 2024

Course Duration	Course Level	Course Tuition Fees	Mode of Study	Institute Type
3 Years	Undergraduate	Varies	Full-time	Private

JIMS Greater Noida BCA in Digital Marketing Syllabus 2024

Semester	Subjects
Semester 1	Introduction to Digital Marketing, Basics of Management, Computer Fundamentals, Business Communication, Mathematics for Computing
Semester 2	Web Technologies, Financial Accounting, Data Structures Using C, Environmental Studies, Organizational Behavior
Semester 3	Content Marketing & Strategy, Database Management Systems, Operating Systems, Business Data Analytics, Human Values & Professional Ethics
Semester 4	Social Media Marketing, Object-Oriented Programming Using C++, Financial Management & Economics, Digital Analytics, Cyber Security Fundamentals
Semester 5	SEO & SEM Techniques, Cloud Computing, Mobile Marketing, Entrepreneurship Development, Elective 1 (Choose any one: Graphic Designing for Digital Media, Video Production & Editing)
Semester 6	Email Marketing, Project Work, Digital Marketing Laws & Ethics, Elective 2 (Choose any one: E-commerce & Online Business Management, Advanced Web Analytics), Comprehensive Viva

This table provides a semester-wise breakdown of the syllabus for the BCA in Digital Marketing course at JIMS Greater Noida, including core subjects and electives. Please note that the actual course offerings can change, and it's always best to consult the official JIMS Greater Noida website or contact the institution directly for the most current information.

JIMS Greater Noida BCA in Digital Marketing Important Topics 2024

Module	Important Topics
Introduction to Digital Marketing	Basics of Digital Marketing, Evolution of Digital Marketing, Digital Marketing vs Traditional Marketing
Website Planning and Creation	Domain Registration, Web Hosting, Website Planning, and CMS (WordPress)
Search Engine Optimization (SEO)	Keyword Research, On-Page SEO, Off-Page SEO, SEO Tools, and Google Algorithms
Search Engine Marketing (SEM)	Google Ads, PPC Advertising, Campaign Management
Social Media Marketing (SMM)	Facebook, Instagram, LinkedIn, Twitter Marketing, Social Media Strategies
Email Marketing	Email Campaigns, Tools, Strategies, and Metrics
Content Marketing	Content Strategy, Blogging, Video Marketing
Web Analytics	Google Analytics, Tracking and Reporting
Mobile Marketing	Mobile Advertising, App Store Optimization (ASO), Mobile Marketing Strategies
Affiliate Marketing	Affiliate Networks, Strategies, and Management
Online Reputation Management (ORM)	Monitoring, Strategies, and Tools for ORM

JIMS Greater Noida BCA Course FAQs

What is the BCA in Digital Marketing at JIMS Greater Noida?

The BCA in Digital Marketing at JIMS Greater Noida is an undergraduate program designed to provide students with comprehensive knowledge and skills in the field of digital marketing along with a strong foundation in computer applications.

What are the eligibility criteria for JIMS Greater Noida BCA in Digital Marketing?

The eligibility criteria for JIMS Greater Noida BCA in Digital Marketing require candidates to have completed their 10+2 or equivalent examination from a recognized board with a minimum aggregate percentage as specified by the institute.

How can I apply for BCA in Digital Marketing at JIMS Greater Noida?

To apply for BCA in Digital Marketing at JIMS Greater Noida, candidates need to fill out the application form available on the official website of the institute. They may need to submit relevant documents and appear for an entrance test or interview as part of the admission process.

What is the duration of the BCA in Digital Marketing program at JIMS Greater Noida?

The BCA in Digital Marketing program at JIMS Greater Noida is a 3-year full-time undergraduate course divided into six semesters.

What career opportunities are available after completing BCA in Digital Marketing from JIMS Greater Noida?

After completing BCA in Digital Marketing from JIMS Greater Noida, graduates can pursue various career opportunities such as digital marketing specialist, SEO analyst, social media manager, content marketing manager, digital marketing consultant, and many more in the field of digital marketing and IT.

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