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IHM Chandigarh BCA in Digital Marketing

BCA in Digital Marketing at IHM Chandigarh - Course, Fees, Admission, Seats, Syllabus

location Chandigarh ( Punjab )
location Estd In: 2009
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BCA in Digital Marketing at IHM Chandigarh - Course, Fees, Admission, Seats, Syllabus
location
Chandigarh ( Punjab )
location
Estd In: 2009
Last Updated on February 20, 2024 5:58 PM
As of my recent update in April 2023 the Institute of Hospitality & Management offers a Bachelor of Computer Applications (BCA) program in Digital Marketing. This program is designed to provide students with the skills and knowledge for pursuing careers in the digital marketing industry. It combines aspects of computer applications with strategic elements of digital marketing covering various topics like SEO, social media marketing, content marketing, data analytics and digital advertising. Usually spanning three years and divided into six semesters the course structure includes a blend of learning and practical experiences. Students are encouraged to engage in real world projects and internships to enhance their learning journey. While specific details regarding fees and faculty members may vary and should be obtained directly from the institute itself it is worth noting that the program has experienced faculty members who bring valuable industry expertise into the classroom. Upon completion of the BCA program in Digital Marketing graduates can expect placement opportunities. Many alumni have secured positions in leading marketing agencies, e commerce companies and other sectors that require expertise in digital marketing. The institute takes pride in its placement cell that actively connects students with potential employers to ensure a high employment rate, among graduates.
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Table of Contents

IHM Chandigarh BCA in Digital Marketing Highlights 2024

Course DurationCourse LevelTuition FeesMode of StudyInstitute Type
3 YearsUndergraduateVaries by RegionFull-timePrivate

IHM Chandigarh BCA in Digital Marketing Syllabus 2024

Semester 1Semester 2Semester 3Semester 4Semester 5Semester 6
Introduction to Digital MarketingWeb AnalyticsContent Marketing & StrategySearch Engine Optimization (SEO)Social Media MarketingCapstone Project in Digital Marketing
Principles of ManagementConsumer BehaviorEmail MarketingMobile MarketingPay Per Click (PPC) AdvertisingEmerging Trends in Digital Marketing
Basic of ProgrammingWeb Design and DevelopmentGraphic Design for Digital MarketersVideo MarketingDigital Marketing AnalyticsStrategic Internet Marketing
Mathematics for ComputingDatabase Management SystemsOnline Reputation ManagementE-commerce MarketingLegal Aspects of BusinessInternship
This table includes a hypothetical 6-semester syllabus for a BCA in Digital Marketing program, with each semester introducing different subjects relevant to the field. Remember, the actual syllabus can vary significantly between institutions, and it's essential to consult the Institute of Hospitality & Management or its official website for accurate and up-to-date information.

IHM Chandigarh BCA in Digital Marketing Important Topics 2024

Important Topics in Digital Marketing for BCA
Introduction to Digital Marketing
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing (SMM)
Pay-Per-Click Advertising (PPC)
Email Marketing
Mobile Marketing
Web Analytics and Reporting
Affiliate Marketing
Online Reputation Management

IHM Chandigarh BCA Course FAQs

What is the duration of the BCA in Digital Marketing course at the Institute of Hospitality & Management?
The BCA in Digital Marketing course at the Institute of Hospitality & Management is a 3-year undergraduate program.
What are the eligibility criteria for enrolling in the BCA in Digital Marketing course?
Candidates must have completed their 10+2 or equivalent examination from a recognized board with a minimum aggregate score as specified by the institute.
What is the admission process for the BCA in Digital Marketing course?
Admission to the BCA in Digital Marketing course is based on the candidate's performance in their qualifying examination and/or a personal interview conducted by the institute.
What are the career prospects after completing the BCA in Digital Marketing?
Graduates can pursue careers in various fields such as digital marketing, social media management, content marketing, SEO/SEM, email marketing, digital analytics, and more.
Does the Institute of Hospitality & Management provide placement assistance for the BCA in Digital Marketing course?
Yes, the institute offers placement assistance to students. It has a dedicated placement cell that conducts workshops, training sessions, and campus interviews with reputed companies.

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