Course Duration | 3 Years |
Course Level | Undergraduate |
Course Tuition Fees | Varies |
Mode of Study | Full Time |
Institute Type | Private |
Year 1 | Introduction to Digital Marketing | Fundamentals of Management | Basics of Web Design & Development | Content Writing & Strategy | Principles of Marketing |
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Year 2 | SEO & SEM Techniques | Social Media Marketing | Email Marketing | Web Analytics | Consumer Behavior |
Year 3 | Digital Marketing Strategy | Mobile Marketing | Advanced Web Analytics | E-commerce Marketing | Capstone Project in Digital Marketing |
Important Topics in BCA in Digital Marketing at Vels Institute |
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Foundations of Digital Marketing |
Content Marketing and Strategy |
Search Engine Optimization (SEO) |
Search Engine Marketing (SEM) |
Social Media Marketing (SMM) |
Email Marketing |
Web Analytics and Data Analysis |
Mobile Marketing |
Online Reputation Management |
Digital Marketing Laws and Ethics |