BCA in Digital Marketing at Nitishwar Mahavidyalaya - Course, Fees, Admission, Seats, Syllabus

Semester	Subjects
Semester 1	Introduction to Digital Marketing, Principles of Management, Basics of Programming, English Communication, Mathematics for Computer Science
Semester 2	Web Technologies, Database Management Systems, Organizational Behavior, Financial Accounting, Content Writing & Strategy
Semester 3	Search Engine Optimization (SEO), Social Media Marketing, Data Structures and Algorithms, Consumer Behavior, Graphic Designing for Digital Platforms
Semester 4	Search Engine Marketing (SEM), Email Marketing, E-Commerce Management, Web Analytics, Mobile Marketing
Semester 5	Digital Marketing Strategy, Online Reputation Management, Cyber Laws and Ethics, Project Work (Part 1), Elective 1
Semester 6	Advanced Digital Marketing Tools, Affiliate Marketing, Project Work (Part 2), Elective 2, Elective 3

This table is a simplified and generic representation of what a BCA in Digital Marketing syllabus might look like, structured into a single line of HTML for brevity. Remember, the actual syllabus may vary significantly, and it's important to refer to the official curriculum provided by Nitishwar Mahavidyalaya for the most accurate information.

Based on the update in April 2023 it's important to note that specific details regarding the BCA in Digital Marketing at Nitishwar Mahavidyalaya may vary depending on any curriculum changes or modifications made by the institution. However I can give you an overview of the key subjects typically covered in a BCA program with a focus on Digital Marketing. These subjects provide an understanding of how technology and marketing intersect in the realm; **Introduction to Digital Marketing**; This covers the fundamentals of digital marketing and its significance in todays business landscape. **Website Development**; Here you'll learn how to create and manage websites while also understanding the importance of user experience (UX) and user interface (UI) design. **Search Engine Optimization (SEO)**; This subject delves into techniques used to improve website visibility on search engine results pages (SERPs) attracting traffic. **Content Marketing**; You'll explore strategies for creating and distributing relevant and consistent content aimed at attracting and retaining a clearly defined audience. **Social Media Marketing (SMM)**; This subject focuses on utilizing media platforms as tools to connect with your target audience build your brand presence increase sales and drive website traffic. **Email Marketing**; Effective strategies, for sending targeted emails to customers and established clientele will be covered. Converting customers into actual customers and transforming one time purchasers into loyal supporters. **Pay Per Click (PPC) Advertising**; Understanding how to effectively utilize platforms like Google Ads to drive traffic towards a website or landing page. **Affiliate Marketing**; Strategies for earning a commission by promoting products created by others or companies. **Web Analytics**; Utilizing tools such as Google Analytics to measure, gather, analyze and report web data with the purpose of comprehending and optimizing web usage. **Mobile Marketing**; Techniques for reaching out to audiences through their smartphones, tablets and other mobile devices via websites, email, SMS and MMS messaging social media platforms and applications. **Digital Marketing. Planning**; Creating an integrated plan for digital marketing that aligns with business objectives while leveraging digital channels to support these goals. **E commerce Marketing**; Understanding how to effectively promote stores and boost sales through various digital marketing strategies. **Cyber. Ethics**; Knowledge of legal regulations and ethical considerations associated with digital marketing practices and online business operations. Please keep in mind that the specific curriculum content may vary across institutions. For the accurate and up to date information regarding the BCA in Digital Marketing course, at Nitishwar Mahavidyalaya