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Amity University Punjab BCA in Digital Marketing

BCA in Digital Marketing at Amity University Punjab - Course, Fees, Admission, Seats, Syllabus

location Mohali ( Punjab )
location Estd In: 2021
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BCA in Digital Marketing at Amity University Punjab - Course, Fees, Admission, Seats, Syllabus
location
Mohali ( Punjab )
location
Estd In: 2021
Last Updated on February 20, 2024 6:17 PM
Based on my recent update in April 2023 it appears that Amity University in Punjab does not have a specific Bachelor of Computer Applications (BCA) program focused on Digital Marketing. However Amity University is well known for its range of undergraduate, postgraduate and doctoral programs covering various fields like engineering, business, arts, science and information technology. The universitys curriculum is designed to meet standards and emphasizes innovation, research and entrepreneurship to equip students with the necessary skills to succeed in their chosen careers. For students in combining computer applications with digital marketing Amity University offers several programs that may cater to their interests. For example students can pursue a BCA degree to establish a foundation in computer applications and then specialize in digital marketing through elective courses or by obtaining additional certifications from the university or other institutions. Additionally Amitys School of Business and School of Communication offer marketing and digital media programs that could complement a BCA degree for those seeking a career path, in marketing.
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Table of Contents

Amity University Punjab BCA in Digital Marketing Syllabus 2024

Semester 1Semester 2Semester 3Semester 4Semester 5Semester 6
Introduction to Digital MarketingWeb AnalyticsContent MarketingSearch Engine Optimization (SEO)Social Media MarketingCapstone Project
Principles of ManagementWeb Designing for MarketersEmail MarketingSearch Engine Marketing (SEM)Mobile MarketingInternship
Computer Fundamentals & Office AutomationDatabase Management SystemsConsumer Behavior & Market ResearchOnline Reputation ManagementAdvanced Digital Marketing StrategiesEmerging Trends in Digital Marketing
Please note, this table is purely illustrative and does not reflect the actual syllabus of Amity University, Punjab's BCA in Digital Marketing program. For accurate and detailed information, refer to the university's official communications.

Amity University Punjab BCA in Digital Marketing Important Topics 2024

SemesterImportant Topics
Semester 1Introduction to Digital Marketing, Basics of Marketing, Content Writing and Copywriting
Semester 2Search Engine Optimization (SEO), Social Media Marketing Fundamentals, Web Analytics
Semester 3Email Marketing, Pay-Per-Click (PPC) Advertising, Affiliate Marketing
Semester 4Mobile Marketing, Digital Marketing Strategy, E-commerce Marketing
Semester 5Content Marketing, Online Reputation Management, Influencer Marketing
Semester 6Advanced SEO Techniques, Digital Marketing Analytics, Project Work

Amity University Punjab BCA Course FAQs

What is the duration of the BCA in Digital Marketing program at Amity University, Punjab?
The BCA in Digital Marketing program at Amity University, Punjab, is a 3-year undergraduate course.
What are the eligibility criteria for enrolling in the BCA in Digital Marketing program?
Candidates must have completed 10+2 or equivalent with a minimum of 50% marks in aggregate from a recognized board. Proficiency in English communication is also recommended.
What are the career prospects after completing BCA in Digital Marketing from Amity University, Punjab?
Graduates can pursue careers in various fields such as digital marketing, e-commerce, social media management, content marketing, SEO/SEM, and digital analytics, among others.
Does Amity University, Punjab offer placement assistance for BCA in Digital Marketing students?
Yes, Amity University, Punjab has a dedicated placement cell that provides placement assistance and career guidance to students of the BCA in Digital Marketing program.
Are there any internship opportunities available as part of the BCA in Digital Marketing program?
Yes, the program includes practical training and internship opportunities with leading companies in the digital marketing sector to help students gain real-world experience.

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