BCA in Digital Marketing at Banasthali Vidyapith - Course, Fees, Admission, Seats, Syllabus

As of my update in April 2023 the specific course outlines for Banasthali Vidyapiths BCA program in Digital Marketing may change over time due to curriculum updates and the ever evolving nature of digital marketing itself. However I can give you an overview of the important topics typically covered in Digital Marketing courses, which are likely to be included in a comprehensive program like the one offered at Banasthali Vidyapith. It's important to note that for the accurate and up to date information it is best to directly consult with Banasthali Vidyapith or visit their official website. Here are some key areas usually covered; **Introduction to Digital Marketing**; This section explores the fundamentals of marketing including its significance and how it fits into overall marketing strategies. **Website. Creation**; Students learn how to plan, design and develop websites that serve as a strong foundation for digital marketing efforts. **Search Engine Optimization (SEO)**; Techniques are taught on improving website visibility in search engine results pages (SERPs) to attract traffic. **Content Marketing**; Strategies are discussed on creating, distributing and managing content with the goal of attracting and retaining a well defined audience. **Social Media Marketing (SMM)**; This topic focuses on utilizing social media platforms, for marketing purposes. Utilizing social media platforms to connect with the audience and establish a brand presence while also boosting sales and driving traffic to websites. Effective email marketing strategies that involve designing and sending emails to promote products or services as well as building relationships with potential customers or clients. Understanding models of online advertising, such as Pay Per Click (PPC) display advertising and social media ads. Utilizing digital analytics tools like Google Analytics to track, analyze and report on website performance and campaign effectiveness enabling data driven decision making. Implementing mobile marketing strategies to effectively reach and engage audiences through devices, including optimizing for mobile platforms and utilizing mobile advertising techniques. Applying techniques specific to e commerce marketing that focus on promoting and selling products or services online. This includes optimizing conversion rates and implementing customer retention strategies. Developing comprehensive digital marketing strategies aligned with business goals. This involves planning, executing and measuring the success of these strategies. Staying updated with emerging trends in marketing such as artificial intelligence integration voice search optimization and influencer marketing. Please note that the field of marketing is ever evolving. The curriculum may cover topics or focus areas to address new trends and technologies, in this dynamic industry. For the precise and comprehensive details available concerning