BCA in Digital Marketing at Bangalore City University - Course, Fees, Admission, Seats, Syllabus

Bangalore ( Karnataka )

Estd In: 1999

Last Updated on February 15, 2024 2:00 PM

Based on my recent update in April 2023 Bengaluru City University offers a Bachelor of Computer Applications (BCA) program in Digital Marketing. This contemporary program aims to equip students with a combination of marketing skills. The curriculum is designed to provide an understanding of digital marketing strategies, tools and technologies while also building a strong foundation in computer applications. The course covers subjects such as web technologies, digital advertising, SEO, content marketing, social media marketing and data analytics to ensure that students are well prepared for the industry. The fee structure for the program is competitive. Aims to make quality education accessible. However it's important to note that specific details about fees may vary each year and should be confirmed directly with the university. The faculty members involved in this program consist of academics and industry professionals who bring practical experience and theoretical knowledge into the classroom. This combination ensures that students receive up to date education aligned with industry standards. Bengaluru City University has a placement cell dedicated to securing diverse placement opportunities for its students. Upon graduation from the BCA in Digital Marketing program alumni have found career options within the thriving digital marketing sector. They have secured positions in firms, digital marketing agencies and various industries seeking skilled professionals, in this field.

Introduction
Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

Bangalore City University BCA in Digital Marketing Highlights 2024

Course Duration	3 Years
Course Level	Undergraduate
Approximate Course Tuition Fees	INR 1,50,000 (Total)
Mode of Study	Full Time
Institute Type	Public

Bangalore City University BCA in Digital Marketing Syllabus 2024

Module	Description	Credits
Introduction to Digital Marketing	Basics of Digital Marketing, including strategies and tools.	4
Content Marketing	Creating, publishing, and distributing content for a targeted audience.	4
SEO & SEM	Techniques and strategies for optimizing visibility and ranking in search engines.	4
Social Media Marketing	Using social media platforms to connect with the audience to build the brand, increase sales, and drive website traffic.	4
Email Marketing	Direct marketing a commercial message to a group of people using email.	3
Web Analytics	The measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage.	3

Please replace the module names, descriptions, and credits with the actual syllabus content from Bengaluru City University's BCA in Digital Marketing course. For the most accurate and up-to-date syllabus, I recommend contacting the university directly or visiting their official website.

Bangalore City University BCA in Digital Marketing Important Topics 2024

Module	Description
Introduction to Digital Marketing	Basics of digital marketing, history, and evolution.
Content Marketing	Strategies for creating and distributing valuable content.
Search Engine Optimization (SEO)	Techniques for improving website visibility in search engine results.
Pay-Per-Click (PPC) Advertising	Methods for running paid advertising on search engines and social media.
Social Media Marketing	Strategies for promoting content and engaging with users on social media platforms.
Email Marketing	Techniques for designing and sending emails to a targeted audience.
Web Analytics	Tools and methods for analyzing website traffic and user behavior.
Mobile Marketing	Approaches for reaching and engaging with users on mobile devices.
Digital Marketing Strategy	Planning and executing a comprehensive digital marketing plan.

Please note, the actual course content may vary, and it's important to refer to the university's official curriculum for the most accurate and specific information.

Bangalore City University BCA Course FAQs

What is the duration of the BCA in Digital Marketing course at Bengaluru City University?

The BCA in Digital Marketing course at Bengaluru City University is a 3-year undergraduate program.

What are the eligibility criteria for enrolling in the BCA in Digital Marketing course at Bengaluru City University?

Candidates must have completed their 10+2 or equivalent examination from a recognized board with a minimum aggregate score as specified by the university.

What is the admission process for the BCA in Digital Marketing course at Bengaluru City University?

Admissions to the BCA in Digital Marketing course are based on the candidate's performance in their 10+2 or equivalent examination. Some seats may also be filled through entrance exams conducted by the university or other recognized bodies.

What are the career prospects after completing BCA in Digital Marketing from Bengaluru City University?

Graduates can pursue careers in various fields such as digital marketing, social media management, content marketing, SEO specialist, digital marketing analyst, and more. They may also opt for higher studies or entrepreneurial ventures in the digital marketing domain.

Does Bengaluru City University provide placement assistance for BCA in Digital Marketing students?

Yes, Bengaluru City University has a dedicated placement cell that provides placement assistance to students. The cell conducts various training programs, workshops, and campus recruitment drives to facilitate job opportunities for graduates.

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