BCA in Digital Marketing at Cmr Group Of Institutions - Course, Fees, Admission, Seats, Syllabus

As of my recent update in April 2023 I don't have immediate access to the current course outlines or any recent updates from educational institutions like the CMR Group of Institutions. The courses offered, including those related to a BCA in Digital Marketing can vary significantly across institutions and may change over time due to updates in the curriculum decisions made by faculty members and shifts in industry trends. A BCA (Bachelor of Computer Applications) program with a focus, on Digital Marketing usually covers a mix of computer science subjects and topics related to marketing. Here's a general overview of what such a program could encompass, drawing from components found in BCA and digital marketing curricula; In the year of your computer science program you'll cover the basics of computer systems, software and hardware. You'll also delve into programming fundamentals with languages like C or Python. Learn about mathematics topics relevant to computing such as discrete mathematics, algebra and statistics. Additionally you'll get an overview of marketing concepts like SEO, SEM and social media marketing.. You'll explore web technologies including HTML, CSS and JavaScript for web development along with enhancing your English and communication skills. Moving on to the year of studies you'll dive into data structures and algorithms to understand efficient data storage and processing methods. You'll also be introduced to database management systems covering databases SQL usage and data organization principles. Moreover advanced programming concepts using languages like Java or C++ will be explored alongside in depth marketing strategies including campaigns, content marketing techniques and email marketing practices. Understanding e commerce fundamentals like platforms usage payment gateways is essential along with mastering web analytics tools like Google Analytics for tracking website traffic. In the year of your program you will advance further by learning server side scripting techniques as well as exploring advanced web frameworks in depth. Mobile marketing strategies for mobile platforms optimization will be covered alongside advanced social media marketing techniques for various platforms. In addition to this Search Engine Optimization (SEO) tactics are discussed along with pay per click advertising methods. The completion project would typically involve creating a digital marketing campaign or developing a web application. Electives offered may vary by institution. Can include courses such as graphic design for digital media production, video production & Marketing cybersecurity fundamentals, entrepreneurship & Digital Business Models, among others.

Important Topics in BCA Digital Marketing Course
Introduction to Digital Marketing
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing (SMM)
Pay-Per-Click Advertising (PPC)
Email Marketing
Web Analytics
Mobile Marketing
Affiliate Marketing
Digital Marketing Strategy

This table provides a general overview of topics that are commonly included in a Bachelor of Computer Applications (BCA) in Digital Marketing course. Remember, the specific curriculum can vary by institution.