BCA in Digital Marketing at College of Commerce, Arts and Science - Course, Fees, Admission, Seats, Syllabus

Patna ( Bihar )

Estd In: 1949

Last Updated on February 21, 2024 5:43 PM

Welcome to the College of Commerce Arts and Science where we take pride in presenting our Bachelor of Computer Applications (BCA) in Digital Marketing program. This innovative course is specifically designed to provide students with the skills and knowledge to thrive in the dynamic realm of digital marketing. Our program merges the aspects of computer applications with the strategic insights of digital marketing ensuring that our graduates are well prepared for the evolving digital landscape. Our esteemed faculty members are experienced professionals and academic experts who bring a wealth of knowledge and up to date insights to the classroom. They are dedicated to nurturing the generation of digital marketing experts by combining theoretical understanding with practical application. Admission into our BCA in Digital Marketing program is competitive focusing on identifying individuals with an interest in digital technologies and marketing strategies. The selection process assesses candidates based on their performance personal statements and results in entrance examinations. Graduates from our program have access to job opportunities through our dedicated placement cell that maintains strong connections with prominent companies in the field of digital marketing. Our alumni have successfully pursued careers in digital marketing roles such, as digital strategists, SEO specialists, content managers and social media managers. Join us at the College of Commerce Arts and Sciences to begin your path, towards mastering digital marketing.

Introduction
Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

College of Commerce, Arts and Science BCA in Digital Marketing Highlights 2024

Feature	Detail
Course Duration	3 Years
Course Level	Undergraduate
Course Tuition Fees	Varies by Institution
Mode of Study	Full-time
Institute Type	College of Commerce, Arts and Science

College of Commerce, Arts and Science BCA in Digital Marketing Syllabus 2024

As of my update in April 2023 I currently do not have access to real time databases or specific course syllabi for individual colleges, like the College of Commerce Arts and Science. The offerings, syllabi and structures of courses can vary significantly among institutions. May change over time. However I can provide you with an overview of what a Bachelor of Computer Applications (BCA) program specializing in Digital Marketing might typically include. This overview is based on subjects found in similar programs. For the accurate and current information it is advisable to refer to the official website of the College of Commerce Arts and Science or reach out to their admissions department directly. **Improving Website Visibility;** Search Engine Optimization (SEO) involves techniques to boost a websites presence in search engine results. **Paid Advertising on Search Engines;** Search Engine Marketing (SEM) includes paid ads like PPC campaigns on search engines. **Utilizing Social Media Platforms;** Social Media Marketing leverages platforms such as Facebook, Twitter and Instagram for promoting products/services. **Engaging Email Communication;** Email Marketing focuses on strategies for customer engagement and retention through email. **Data Analysis for Strategy Development;** Web Analytics involves analyzing and interpreting data to shape marketing strategies. **Planning Digital Marketing Campaigns;** Digital Marketing Strategy encompasses planning and executing campaigns, budgeting and ROI analysis. **Online Retail Operations Understanding;** E Commerce covers retail operations and strategies for selling products/services online. **Marketing on Mobile Devices;** Mobile Marketing includes mobile marketing approaches such as app based, in game and SMS marketing. "Digital Marketing. Ethics Practical Aspects; Digital Marketing Project; A final project where students put their knowledge into practice by tackling a real world digital marketing problem. Internship; Hands on experience, in a marketing position. Kindly be aware that this information is…"

College of Commerce, Arts and Science BCA in Digital Marketing Important Topics 2024

Important Topics in Digital Marketing for BCA
Introduction to Digital Marketing
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing (SMM)
Pay-Per-Click Advertising (PPC)
Email Marketing
Web Analytics
Affiliate Marketing
Mobile Marketing
Digital Marketing Strategies

College of Commerce, Arts and Science BCA Course FAQs

What is the duration of the BCA in Digital Marketing programme at the College of Commerce, Arts and Science?

The BCA in Digital Marketing programme at the College of Commerce, Arts and Science spans over a period of three years, divided into six semesters.

What are the eligibility criteria for enrolling in the BCA in Digital Marketing programme?

To be eligible for the BCA in Digital Marketing programme, candidates must have completed their 10+2 or equivalent examination from a recognised board with Mathematics as a subject and secured a minimum aggregate of 50% marks.

What is the fee structure for the BCA in Digital Marketing programme?

The total fee for the BCA in Digital Marketing programme is approximately Rs. 1,20,000, which is subject to change. This fee is divided across the three years of the programme.

What kind of career opportunities can one expect after completing the BCA in Digital Marketing?

After completing the BCA in Digital Marketing, graduates can pursue various career opportunities such as Digital Marketing Manager, SEO Specialist, Content Marketing Manager, Social Media Manager, and Digital Analytics Expert, among others.

Does the College of Commerce, Arts and Science provide placement assistance for BCA in Digital Marketing students?

Yes, the College of Commerce, Arts and Science offers placement assistance to students enrolled in the BCA in Digital Marketing programme. The college has a dedicated placement cell that works towards providing job opportunities and internships with leading companies in the digital marketing sector.

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