BCA in Digital Marketing at Delhi Institute of Technology and Paramedical Sciences - Course, Fees, Admission, Seats, Syllabus

As of my recent update in April 2023 I currently do not have direct access to the specific course outlines of educational institutions such as the Delhi Institute of Technology and Paramedical Sciences (DITPS). The content of course outlines can vary significantly between institutions and may even change from year to year within the same institution. However I can offer you an overview of what a BCA (Bachelor of Computer Applications) program specializing in Digital Marketing might cover. This should give you a sense of the subjects you could potentially study but for the most up, to date and accurate information it is advisable to reach out directly to DITPS or visit their official website. In the year you'll delve into digital marketing discussing its origins and how it differs from traditional marketing. You'll also cover computer basics, software essentials and the use of office tools. Additionally you'll get a taste of programming fundamentals with an introduction to languages like C or Python. Web technologies such as HTML, CSS and JavaScript for web development will also be explored along with grasping the principles of marketing and market analysis. Moving on to the year you'll advance your knowledge in web technologies with a deeper dive into web development that may involve server side scripting and integrating databases. The curriculum will also touch on Search Engine Optimization (SEO) strategies, for enhancing visibility. Methods and tactics for enhancing the visibility of a website in search engine results; **Content Marketing**; Crafting content to attract engage and retain a specific audience. **Social Media Marketing**; Leveraging social media platforms to connect with your audience build brand awareness boost sales and drive traffic to your website. **Marketing Data Analytics**; Introduction to utilizing data analytics tools and methodologies for making marketing decisions. In the year of study; **E commerce**; Exploration of electronic commerce principles including business models, strategies and the technological aspects of online buying and selling. **Mobile Marketing**; Approaches for interacting with consumers via devices using websites, email, SMS, social media platforms and applications. **Planning Digital Marketing Campaigns**; Creation, execution and supervision of digital marketing initiatives. **Project Work**; A project typically involving the development of a detailed digital marketing strategy for an actual or hypothetical business. **Exploring New Trends in Digital Marketing**; Examination of trends and technologies in digital marketing such, as AI (Artificial Intelligence) VR (Virtual Reality) and personalized marketing. Please bear in mind that this is an overview; the actual details may vary.

As of my last update in April 2023, I don't have access to the specific course details for the Delhi Institute of Technology and Paramedical Sciences BCA in Digital Marketing. However, I can provide you with a general list of important topics that are typically covered in a BCA (Bachelor of Computer Applications) program with a specialization in Digital Marketing. Please note that the actual curriculum may vary. For the most accurate and up-to-date information, I recommend contacting the institute directly.

Important Topics in BCA in Digital Marketing
Introduction to Digital Marketing
Web Analytics
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing (SMM)
Pay-Per-Click Advertising (PPC)
Email Marketing
Mobile Marketing
Affiliate Marketing
Web Development for Marketers
Digital Marketing Strategy
Online Reputation Management
E-commerce Marketing
Emerging Trends in Digital Marketing
Project Work/Internship

This table provides a general overview of topics that are crucial in a BCA program focusing on Digital Marketing. Keep in mind that the curriculum can be updated, and it's best to consult the institute for the most current course offerings.