BCA in Digital Marketing at GSB Indore - Course, Fees, Admission, Seats, Syllabus

According to my update in April 2023 I don't currently have access to real time databases or specific course syllabi for universities worldwide including the Graduate School of Business BCA. Course syllabi can vary significantly across institutions and even within the program from year to year. However I can provide you with an overview of what a graduate level Digital Marketing syllabus might cover. This outline is based on topics and skills taught in Digital Marketing programs. For the accurate and up, to date syllabus I recommend visiting the official website of the Graduate School of Business BCA or reaching out to them directly. Search Engine Optimization (SEO) Basics of SEO Conducting keyword research and developing a strategy On page and off page optimization techniques Utilizing SEO tools and following best practices Evaluating the success of SEO efforts 5. Search Engine Marketing (SEM). Pay Per Click (PPC) Introduction to SEM and PPC advertising Utilizing Google Ads and Bing Ads platforms Planning and managing successful ad campaigns Tracking conversions and optimizing performance 6. Email Marketing Building an email subscriber list Designing impactful email campaigns Utilizing email marketing tools and platforms effectively Analyzing and optimizing the performance of email campaigns 7. Web Analytics Introduction to web analytics Implementing Google Analytics or other analytics tools Interpreting data for decision making Optimizing conversion rates 8. Digital Marketing Strategy Developing a digital marketing strategy Aligning digital marketing with overall business objectives Allocating budget and resources effectively Monitoring, analyzing and continuously improving 9. Emerging Trends in Digital Marketing Overview of emerging trends & technologies in marketing Influence of artificial intelligence & machine learning, on digital marketing The future landscape of marketing 10

As of my recent update in April 2023 the course outlines for the Graduate School of Business BCA, in Digital Marketing can vary depending on the institution that offers the program. However I can give you an overview of the essential topics that are typically included in graduate level Digital Marketing courses.These subjects cover the knowledge and skills that professionals in the digital marketing field need to possess; **Digital Marketing Basics** Introduction to digital marketing Understanding strategies and channels in digital marketing Contrasts between traditional and digital marketing **Content Marketing** Creating and strategizing content Crafting stories and brand messaging Utilizing content marketing tools and analyzing data **Social Media Marketing** Planning and implementing social media strategies Tactics specific to different platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) Analyzing social media performance and metrics **Search Engine Optimization (SEO)** Foundational concepts of SEO Conducting keyword research and optimizing content Building quality links using effective SEO tools **Search Engine Marketing (SEM) and Pay Per Click (PPC)** Basics of SEM campaigns and PPC advertising Google Ads and Bing Ads platforms Managing campaigns for optimal performance **Email Marketing** Crafting effective email marketing strategies Creating engaging email campaigns Segmenting audience, personalization automation **Web Analytics & Data Analysis** An introduction to web analytics Leveraging tools like Google Analytics Making data driven decisions based on interpretation Digital Marketing Strategy & Planning Creating a comprehensive plan for digital marketing Synchronizing digital strategies with overall business goals Measuring & optimizing ROI of digital campaigns E commerce Marketing Promotion & selling of products online E commerce platforms & technologies Converting visitors into customers Mobile Marketing Mobile advertising & app promotion SMS based mobile outreach Mobile analytics optimization Emerging Trends & Technologies in Digital Marketing Influencer marketing Video marketing AR and VR in marketing Voice search optimization Ethical & Legal Issues in Digital Marketing Understanding ethical considerations in digital marketing Privacy, data protection & legal compliance This compilation provides an overview of the main areas of knowledge and expertise required for professionals, in the field of digital marketing.