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IEM Kolkata BCA in Digital Marketing

BCA in Digital Marketing at IEM Kolkata - Course, Fees, Admission, Seats, Syllabus

location Kolkata ( West Bengal )
location Estd In: 1989
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BCA in Digital Marketing at IEM Kolkata - Course, Fees, Admission, Seats, Syllabus
location
Kolkata ( West Bengal )
location
Estd In: 1989
Last Updated on February 06, 2024 9:31 PM
The Institute of Engineering and Management (IEM) is a known educational institution that provides a wide array of options for students pursuing a Bachelor of Computer Applications (BCA) degree. IEM is dedicated to offering quality education and practical exposure aiming to nurture the generation of IT professionals. At IEM students have the opportunity to select from BCA specializations allowing them to customize their education based on their interests and career aspirations. Currently the Institute of Engineering and Management offers four BCA specializations; Software Development, Web Designing, Data Analytics and Cyber Security. These specializations are carefully designed to equip students with the skills and knowledge for success in their chosen field. By offering a range of specializations IEM strives to provide students with a comprehensive education that prepares them for the ever changing IT industry. With an emphasis on hands on training and collaborations with industry experts students, at IEM can expect practical experience and develop the skills required to excel in their chosen specialization.
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Table of Contents

IEM Kolkata BCA in Digital Marketing Important Topics 2024

ModuleImportant Topics
Introduction to Digital MarketingBasics of Digital Marketing, Evolution of Digital Marketing, Digital Marketing vs Traditional Marketing
Website Planning and CreationDomain Registration, Web Hosting, Website Planning and Wireframe, CMS in Digital Marketing
Search Engine Optimization (SEO)On-Page SEO, Off-Page SEO, Keyword Research, SEO Tools and Algorithms
Content MarketingContent Strategy, Content Creation, Blogging, Video Marketing
Social Media Marketing (SMM)Facebook, Instagram, LinkedIn, Twitter Marketing, Social Media Analytics
Email MarketingEmail Campaigns, Newsletters, Email Automation
Pay-Per-Click (PPC) AdvertisingGoogle Ads, Bing Ads, PPC Campaigns, Landing Pages
Mobile MarketingMobile Advertising, App Store Optimization, Mobile Web Marketing
Web AnalyticsGoogle Analytics, Conversion Tracking, Web Data Analysis
Digital Marketing StrategyPlanning Digital Marketing Campaigns, Budget Allocation, Performance Measurement
This table outlines a general structure of important topics for a BCA in Digital Marketing program at the Institute of Engineering and Management. Please note, the actual syllabus may vary and it's always best to refer to the official curriculum for the most accurate and up-to-date information.

IEM Kolkata BCA Course FAQs

What is the duration of the BCA in Digital Marketing course at the Institute of Engineering and Management?
The BCA in Digital Marketing course at the Institute of Engineering and Management is a 3-year undergraduate program.
What is the eligibility criteria for enrolling in the BCA in Digital Marketing course at the Institute of Engineering and Management?
The eligibility criteria for the BCA in Digital Marketing course require candidates to have completed their 10+2 or equivalent examination from a recognized board with Mathematics/Computer Science/Information Practice as one of the subjects.
What are the entrance exams accepted for admission into the BCA in Digital Marketing course at the Institute of Engineering and Management?
Admission into the BCA in Digital Marketing course at the Institute of Engineering and Management is based on the performance in the institute's own entrance exam or other national level exams. Please check the official website for the most current information.
What is the course fee for the BCA in Digital Marketing at the Institute of Engineering and Management?
The course fee for the BCA in Digital Marketing at the Institute of Engineering and Management can vary each year. It is advisable to check the official website or contact the admissions office for the most accurate and up-to-date fee structure.
What is the syllabus for the BCA in Digital Marketing course at the Institute of Engineering and Management?
The syllabus for the BCA in Digital Marketing course covers a wide range of topics including Digital Marketing Fundamentals, SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing, Web Analytics, and more. For a detailed syllabus, please refer to the institute's official curriculum guide.

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