BCA in Digital Marketing at IIMT Group of Colleges - Course, Fees, Admission, Seats, Syllabus

Greater Noida ( Uttar Pradesh )

Estd In: 2006

Last Updated on February 21, 2024 5:23 PM

The IIMT Group of Colleges provides a Bachelor of Computer Applications (BCA) in Digital Marketing aiming to equip students with the necessary skills and knowledge to succeed in the ever changing digital marketing industry. This course blends technical computer application aspects with digital marketing elements offering a comprehensive education that readies students for various digital career paths. To qualify for the BCA in Digital Marketing at IIMT Group of Colleges students must have least 50% marks in 10+2 from a recognized board with a preference for those with a background in mathematics or computer science. The syllabus includes subjects like Search Engine Optimization (SEO) Social Media Marketing (SMM) Email Marketing and Web Analytics. Graduates can pursue careers from digital marketing specialists to SEO managers and content marketers. The admission process for the BCA in Digital Marketing at IIMT Group of Colleges is straightforward involving submitting an application form and attending a counseling session to assist students through steps. This program is an option for individuals seeking opportunities, in the dynamic realm of digital marketing.

Introduction
Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

IIMT Group of Colleges BCA in Digital Marketing Highlights 2024

Course Duration	Fees	Mode of Study	Course Level	Institute Type
3 Years	Varies	Full-time	Undergraduate	Private

IIMT Group of Colleges BCA in Digital Marketing Syllabus 2024

Year 1	Introduction to Digital Marketing	Web Technologies	Programming Fundamentals	Database Management Systems	English and Communication Skills
Year 2	SEO and SEM Techniques	Content Marketing	Social Media Marketing	Web Analytics	Mobile Marketing
Year 3	Email Marketing	Affiliate Marketing	Online Reputation Management	Project Work	Emerging Trends in Digital Marketing

This table is a simplified representation and includes general subjects that might be part of a BCA in Digital Marketing program. For the most accurate and up-to-date syllabus, please consult the official IIMT Group of Colleges website or contact them directly.

IIMT Group of Colleges BCA in Digital Marketing Important Topics 2024

Module	Important Topics
Introduction to Digital Marketing	Basics of Digital Marketing, Evolution of Digital Marketing, Digital Marketing vs Traditional Marketing
Website Planning and Creation	Domain Registration, Web Hosting, Website Planning, and CMS
Search Engine Optimization (SEO)	On-Page SEO, Off-Page SEO, Keyword Research, SEO Tools and Algorithms
Content Marketing	Content Strategy, Content Creation, Blogging, Video Marketing
Social Media Marketing (SMM)	Facebook, Instagram, LinkedIn, Twitter Marketing, Social Media Analytics
Email Marketing	Email Campaigns, Newsletters, Email Automation
Pay-Per-Click (PPC) Advertising	Google Ads, Bing Ads, PPC Campaigns, Conversion Tracking
Web Analytics	Google Analytics, Tracking Website Traffic, User Behavior Analysis
Mobile Marketing	Mobile Advertising, App Store Optimization, Mobile Web Marketing
Affiliate Marketing	Affiliate Networks, Commission Strategies, Promoting Affiliate Offers
Online Reputation Management (ORM)	Monitoring Online Presence, Handling Negative Feedback, Building Brand Reputation

IIMT Group of Colleges BCA Course FAQs

What is the duration of the BCA in Digital Marketing course at IIMT Group of Colleges?

The BCA in Digital Marketing course at IIMT Group of Colleges spans over a period of 3 years, divided into 6 semesters.

How much is the course fee for BCA in Digital Marketing at IIMT Group of Colleges?

The course fee for BCA in Digital Marketing at IIMT Group of Colleges is subject to change each academic year. It's advisable to contact the admissions office directly for the most current fee structure.

Is there an application fee for the BCA in Digital Marketing program at IIMT Group of Colleges?

Yes, there is an application fee for the BCA in Digital Marketing program at IIMT Group of Colleges. The exact amount varies, so prospective students should check the official website or contact the admissions office for the latest information.

What is the eligibility criteria for enrolling in the BCA in Digital Marketing course at IIMT Group of Colleges?

To enroll in the BCA in Digital Marketing course at IIMT Group of Colleges, candidates must have passed 10+2 or equivalent examination from a recognized board with Mathematics as a subject. The minimum percentage required can vary, so it's recommended to check the latest eligibility criteria.

Does IIMT Group of Colleges provide placement assistance for BCA in Digital Marketing students?

Yes, IIMT Group of Colleges provides placement assistance for students enrolled in the BCA in Digital Marketing program. The college has a dedicated placement cell that works towards securing lucrative job opportunities for its graduates.

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