BCA in Digital Marketing at ILEAD Kolkata - Course, Fees, Admission, Seats, Syllabus

Kolkata ( West Bengal )

Estd In: 2009

Last Updated on February 20, 2024 5:11 PM

The iLEAD Institute of Leadership Entrepreneurship and Development provides a Bachelor of Computer Applications (BCA) program in Digital Marketing. This three year undergraduate course is designed to equip students with the skills and knowledge for the ever evolving digital marketing industry. It covers a range of subjects, including SEO, SEM, social media marketing and analytics. The BCA in Digital Marketing at iLEAD focuses on combining understanding with practical experience to ensure students are well prepared for the industry upon graduation. The program fee is set at a rate making it accessible to a diverse group of students interested in pursuing a career in digital marketing. With state of the art facilities and a curriculum that keeps up with industry trends the iLEAD Institutes BCA in Digital Marketing is an excellent choice for aspiring digital marketers. This course not offers numerous career opportunities but also establishes a solid foundation for further studies and specializations, within the field of digital marketing.

Introduction
Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

ILEAD Kolkata BCA in Digital Marketing Highlights 2024

Course Duration	3 Years
Course Level	Undergraduate
Course Tuition Fees	Varies by Year
Mode of Study	Full Time
Institute Type	Private

ILEAD Kolkata BCA in Digital Marketing Syllabus 2024

As of my last update in April 2023, I don't have access to real-time databases or specific course syllabi for institutions like the iLEAD Institute of Leadership Entrepreneurship and Development. However, I can provide you with a general structure of what a BCA in Digital Marketing syllabus might include, based on common subjects and topics covered in similar programs. Please note, for the most accurate and up-to-date syllabus, you should contact iLEAD directly or visit their official website. Here's a simplified example in a single line HTML format, assuming a typical structure:

Year 1	Year 2	Year 3
Introduction to Digital Marketing	Search Engine Optimization (SEO)	Advanced Social Media Marketing
Web Technologies	Content Marketing	Mobile Marketing
Basic Graphic Design	Email Marketing	Web Analytics
Computer Fundamentals	Pay Per Click (PPC) Advertising	Project Work

This table is a simplified representation and the actual syllabus could include more detailed subjects, electives, practical projects, and workshops. Always refer to the official curriculum provided by the institute for the most accurate information.

ILEAD Kolkata BCA in Digital Marketing Important Topics 2024

Module	Important Topics
Introduction to Digital Marketing	Overview of Digital Marketing, SEO Basics, Importance of Digital Presence
Content Marketing	Content Creation, Strategy, Blogging, Video Marketing
Social Media Marketing	Platforms Overview, Strategy, Campaigns, Analytics
Search Engine Optimization (SEO)	Keyword Research, On-Page SEO, Off-Page SEO, Technical SEO
Pay Per Click (PPC) Advertising	Google Ads, Bing Ads, Campaign Management, Conversion Tracking
Email Marketing	Email Campaigns, Automation, Metrics, GDPR Compliance
Web Analytics	Google Analytics, Data Analysis, Reporting, Conversion Optimization
Mobile Marketing	Mobile Advertising, App Store Optimization, Mobile SEO
Affiliate Marketing	Affiliate Networks, Commission Strategies, Performance Measurement
Digital Marketing Strategy	Planning, Implementation, Budgeting, ROI Measurement

ILEAD Kolkata BCA Course FAQs

What is the duration of the BCA in Digital Marketing program at iLEAD?

The BCA in Digital Marketing program at iLEAD is a 3-year undergraduate course.

What are the eligibility criteria for enrolling in the BCA in Digital Marketing at iLEAD?

Candidates must have completed their 10+2 level or equivalent examination from a recognized board with a minimum aggregate score as specified by the institute.

What is the admission process for the BCA in Digital Marketing at iLEAD?

The admission process typically involves submission of the application form, followed by a personal interview. Some cases may also require a written test.

What are the career prospects after completing BCA in Digital Marketing from iLEAD?

Graduates can pursue careers in various fields such as digital marketing management, SEO specialist, content marketing manager, social media manager, and digital marketing analyst, among others.

Does iLEAD provide placement assistance for BCA in Digital Marketing students?

Yes, iLEAD has a dedicated placement cell that provides placement assistance to students. The institute also offers training and internships to help students prepare for their careers.

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