BCA in Digital Marketing at ITM Vocational University - Course, Fees, Admission, Seats, Syllabus

Vadodara ( Gujarat )

Estd In: 2014

Last Updated on February 20, 2024 6:16 PM

The Bachelor of Computer Applications (BCA) in Digital Marketing program offered by ITM Vocational University is a cutting edge program that aims to equip students with a range of technical skills and expertise in the field of digital marketing. This unique course has been carefully designed to meet the changing demands of the era providing students with a strong foundation in computer applications while also ensuring they develop a deep understanding of digital marketing strategies and tools. Situated in an educational environment ITM Vocational University is well known for its state of the art facilities experienced faculty and hands on learning opportunities. Spread across three years the BCA in Digital Marketing curriculum covers a range of subjects including web development, digital analytics, search engine optimization (SEO) content marketing and social media strategies. This program has been specifically tailored for aspiring professionals who are looking to make their mark in the field of marketing. It equips them with both knowledge and creative skills needed to thrive in this dynamic industry. Graduates from this program will be well prepared to pursue careers across various sectors such, as digital marketing agencies, e commerce companies and corporate marketing departments by leveraging the power of digital technologies to drive business growth.

Introduction
Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

ITM Vocational University BCA in Digital Marketing Highlights 2024

Course Duration	Course Level	Tuition Fees	Mode of Study	Institute Type
3 Years	Undergraduate	Varies	Full-time	Private

ITM Vocational University BCA in Digital Marketing Syllabus 2024

Semester	Subjects
Semester 1	Introduction to Digital Marketing, Basics of Management, Fundamentals of Computer and IT, English Language and Communication Skills, Mathematics for Computer Science
Semester 2	Web Technologies, Content Writing and Marketing, Database Management Systems, Organizational Behavior, Environmental Studies
Semester 3	Search Engine Optimization (SEO), Social Media Marketing, Data Structures Using C, Financial Accounting, Business Economics
Semester 4	Search Engine Marketing (SEM), Email Marketing, Object-Oriented Programming Using Java, Business Analytics, Entrepreneurship Development
Semester 5	Mobile Marketing, E-commerce Marketing, Web Analytics, Cloud Computing, Project Work (Part 1)
Semester 6	Affiliate Marketing, Influencer Marketing, Cyber Security Fundamentals, Digital Marketing Strategy, Project Work (Part 2)

Please note, this table is a generic representation and the actual syllabus may vary. Always refer to the official ITM Vocational University resources for the most accurate and current information.

ITM Vocational University BCA in Digital Marketing Important Topics 2024

Course	Description
Introduction to Digital Marketing	Basics of digital marketing, including strategies and channels.
Content Marketing	Creating and distributing valuable content to attract audiences.
Search Engine Optimization (SEO)	Techniques to improve website visibility in search engine results.
Search Engine Marketing (SEM)	Paid advertising to increase website visibility in search results.
Social Media Marketing (SMM)	Using social media platforms to connect with the audience to build the brand, increase sales, and drive website traffic.
Email Marketing	Direct marketing via email to promote products or services.
Web Analytics	Analysis of website data to understand and optimize web usage.
Mobile Marketing	Advertising activities through mobile devices such as smartphones and tablets.
Online Reputation Management	Maintaining and shaping public perception of a brand or individual online.

This table provides a simplified overview of potential subjects in a digital marketing specialization within a BCA program. Keep in mind that the actual curriculum may vary.

ITM Vocational University BCA Course FAQs

What is the duration of the BCA in Digital Marketing course at ITM Vocational University?

The BCA in Digital Marketing course at ITM Vocational University is a 3-year undergraduate program.

What are the eligibility criteria for enrolling in the BCA in Digital Marketing course?

Candidates must have completed 10+2 from a recognized board with a minimum aggregate score of 50%, including any stream.

What is the admission process for the BCA in Digital Marketing course?

Admission to the BCA in Digital Marketing course is based on the candidate's performance in their 10+2 examination, followed by a personal interview.

What are the career prospects after completing BCA in Digital Marketing?

Graduates can pursue careers as Digital Marketing Managers, SEO Specialists, Content Marketing Managers, Social Media Managers, and more.

Does ITM Vocational University offer placement assistance for the BCA in Digital Marketing course?

Yes, ITM Vocational University offers placement assistance with various reputed companies to ensure students have a smooth transition from academic to professional life.

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