BCA in Digital Marketing at Karpagam University - Course, Fees, Admission, Seats, Syllabus

Semester	Subjects
Semester 1	Introduction to Digital Marketing, Principles of Management, Basics of Programming, English, Mathematics for Computer Science
Semester 2	Web Analytics, Content Marketing, Organizational Behavior, Database Management Systems, Environmental Studies
Semester 3	Search Engine Optimization (SEO), Social Media Marketing, Financial Accounting, Data Structures, Business Communication
Semester 4	Search Engine Marketing (SEM), Email Marketing, Object-Oriented Programming with Java, Operations Management, Business Law
Semester 5	Mobile Marketing, E-commerce Marketing, Web Development for Digital Marketers, Entrepreneurship Development, Elective I
Semester 6	Project Work, Digital Marketing Strategy, Affiliate Marketing, Elective II, Elective III

This table is a simplified example and does not reflect the actual syllabus of Karpagam University's BCA in Digital Marketing program. For accurate and detailed information, please refer to the university's official communications.

As of my recent update in April 2023 the specific details regarding the BCA in Digital Marketing at Karpagam University may vary over time due to updates in the curriculum and changes in industry trends. However I can provide you with an overview of the essential topics typically covered in a BCA program with a specialization in Digital Marketing. These topics aim to equip students with both strategic skills necessary for success in the digital marketing field; **Introduction to Digital Marketing**; This module provides an understanding of the concepts of digital marketing, including its significance and how it integrates into broader marketing strategies. **Web. Design**; Students will learn the principles of website development and design focusing on creating user friendly experiences (UX) and visually appealing interfaces (UI) to ensure websites are both functional and attractive. **Search Engine Optimization (SEO)**; This topic covers techniques and strategies used to improve website visibility, on search engines helping websites rank higher organically. Strategies and tactics for enhancing the visibility of a website on search engine results pages (SERPs) which include conducting keyword research optimizing on page content and building quality links. **Content Marketing**; Techniques for creating, publishing and distributing content to attract and engage a specific audience with the ultimate goal of driving profitable customer interactions. **Social Media Marketing (SMM)**; Leveraging social media platforms to connect with the target audience establish brand presence boost sales and increase website traffic. This encompasses planning content implementing posting strategies and analyzing performance metrics. **Email Marketing**; Developing impactful email campaigns to communicate with potential and existing customers by utilizing segmentation techniques, personalization methods and leveraging analytics. **Pay Per Click (PPC) Advertising**; Understanding how to utilize PPC platforms such as Google Ads and social media advertising to generate website traffic by paying for clicks or impressions. **Analytics and Data Analysis**; Utilizing tools like Google Analytics to monitor website traffic patterns gain insights, into user behavior and evaluate the effectiveness of marketing initiatives. **Digital Marketing. Planning**; Creating comprehensive digital marketing plans that align with business objectives encompassing budgeting selecting the right channels and measuring performance. **E commerce Marketing**; Implementing strategies specifically designed for retail success, such as optimizing product listings leveraging shopping ads and employing customer retention techniques. **Mobile Marketing**; Recognizing the significance of devices in digital marketing by ensuring mobile friendly websites developing user friendly apps and utilizing effective mobile advertising methods. **Ethics and Legal Considerations in Digital Marketing**; Addressing concerns and legal regulations associated with digital marketing activities, including privacy protection measures and adherence, to copyright laws. **Emerging. Trends**; Staying updated on the latest digital marketing tools, technologies and trends to stay ahead of the competition.