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KSR Educational Institutions BCA in Digital Marketing

BCA in Digital Marketing at KSR Educational Institutions - Course, Fees, Admission, Seats, Syllabus

location Namakkal ( Tamil Nadu )
location Estd In: 2006
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BCA in Digital Marketing at KSR Educational Institutions - Course, Fees, Admission, Seats, Syllabus
location
Namakkal ( Tamil Nadu )
location
Estd In: 2006
Last Updated on February 21, 2024 5:31 PM
KSR Educational Institutions are well known for their approach to higher education providing a variety of programs tailored to meet the changing needs of the global job market. One standout course is the Bachelor of Computer Applications (BCA) in Digital Marketing, which focuses on equipping students with the skills and knowledge for success in the digital marketing field. This unique program combines computer application skills with strategic digital marketing concepts offering students a well rounded education that prepares them for the modern digital landscape. The BCA in Digital Marketing program at KSR Educational Institutions covers a spectrum of topics including search engine optimization (SEO) social media marketing, content creation, email marketing and digital analytics. Students are trained to create digital marketing campaigns analyze data for informed decision making in marketing strategies and utilize digital tools to enhance online visibility and engagement. The curriculum is thoughtfully designed to ensure that graduates not excel in computer applications but also excel in applying digital marketing tactics effectively. This program is ideal for individuals interested in pursuing careers in areas such, as marketing, social media management, content creation and digital analytics. Students are equipped with both understanding and hands on practice ready to step into the ever evolving realm of digital marketing. They possess the abilities to thrive and bring innovation in a world that prioritizes platforms.
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Table of Contents

KSR Educational Institutions BCA in Digital Marketing Syllabus 2024

SemesterSubjects
Semester 1Principles of Digital Marketing, English, Mathematics for Computer Science, Computer Fundamentals and Organization, Programming in C
Semester 2Environmental Science, Professional Communication, Advanced Digital Marketing, Data Structures using C, Database Management Systems
Semester 3Web Designing, Content Marketing & Strategy, E-Commerce, Object-Oriented Programming using Java, Operating Systems
Semester 4Search Engine Optimization (SEO), Social Media Marketing, Analytics using Google Analytics, Software Engineering, Mini Project
Semester 5Email Marketing, Mobile Marketing, Pay Per Click (PPC), Cloud Computing, Elective I
Semester 6Affiliate Marketing, Influencer Marketing, Project Work, Elective II, Internship

KSR Educational Institutions BCA in Digital Marketing Important Topics 2024

ModuleTopics
1. Introduction to Digital MarketingOverview of Digital Marketing, Digital Marketing vs Traditional Marketing, Introduction to SEO, SEM, SMM, and Email Marketing
2. Website Planning and CreationDomain Registration, Web Hosting, Website Planning and Wireframing, Content Management Systems
3. Search Engine Optimization (SEO)On-Page SEO, Off-Page SEO, Keyword Research, SEO Tools and Techniques
4. Content MarketingContent Strategy, Blogging, Video Marketing, Content Curation and Promotion
5. Social Media Marketing (SMM)Facebook, Instagram, Twitter, LinkedIn Marketing Strategies, Social Media Analytics
6. Pay-Per-Click (PPC) and Search Engine Marketing (SEM)Google Ads, Bing Ads, PPC Campaign Management, Conversion Optimization
7. Email MarketingEmail Campaign Strategy, Designing Effective Emails, Email Automation
8. Web AnalyticsGoogle Analytics, Tracking and Reporting, Conversion Rate Optimization
9. Digital Marketing StrategyCreating a Digital Marketing Plan, Budget Allocation, Performance Measurement and Analytics
10. Project WorkReal-world Projects, Case Studies, Portfolio Development
This table provides a general overview of topics that might be covered in a BCA in Digital Marketing course. For specific details about the curriculum offered by KSR Educational Institutions, please refer to their official website or contact their admissions office directly.

KSR Educational Institutions BCA Course FAQs

What is the duration of the BCA in Digital Marketing program at KSR Educational Institutions?
The BCA in Digital Marketing program at KSR Educational Institutions is a 3-year undergraduate course.
What are the eligibility criteria for enrolling in the BCA in Digital Marketing at KSR Educational Institutions?
Candidates must have completed their 10+2 or equivalent examination from a recognized board with a minimum aggregate of 50% marks to be eligible for the BCA in Digital Marketing program at KSR Educational Institutions.
What is the admission process for the BCA in Digital Marketing program at KSR Educational Institutions?
The admission process for the BCA in Digital Marketing program at KSR Educational Institutions typically involves submission of the application form, followed by a counseling session. Some cases may require an entrance examination depending on the institution's admission criteria.
What are the career prospects after completing BCA in Digital Marketing from KSR Educational Institutions?
After completing a BCA in Digital Marketing from KSR Educational Institutions, graduates can pursue various career paths such as Digital Marketing Manager, SEO Specialist, Content Marketing Manager, Social Media Manager, and Digital Marketing Analyst, among others.
Does KSR Educational Institutions provide placement assistance for BCA in Digital Marketing students?
Yes, KSR Educational Institutions offers placement assistance to students of the BCA in Digital Marketing program. The institution has a dedicated placement cell that works towards providing job opportunities and preparing students for interviews.

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