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Pimpri Chinchwad University BCA in Digital Marketing

BCA in Digital Marketing at Pimpri Chinchwad University - Course, Fees, Admission, Seats, Syllabus

location Pune ( Maharashtra )
location Estd In: 2020
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BCA in Digital Marketing at Pimpri Chinchwad University - Course, Fees, Admission, Seats, Syllabus
location
Pune ( Maharashtra )
location
Estd In: 2020
Last Updated on February 15, 2024 2:05 PM
As of my recent update in April 2023 Pimpri Chinchwad University (PCU) has gained recognition for its innovative educational practices particularly in the field of information technology and digital marketing. PCU offers a Bachelor of Computer Applications (BCA) program focused on Digital Marketing aiming to provide students with an understanding of effective digital marketing strategies alongside a solid foundation in computer applications. This program is carefully designed to combine aspects of computer science with the ever evolving world of digital marketing. It covers topics including search engine optimization (SEO) social media marketing, content marketing, email marketing and digital analytics. The curriculum is regularly updated to keep up with the changing landscape of digital marketing ensuring that students are well versed in the latest tools and techniques. The programs primary goal is to produce graduates who possess not software development skills but also expertise in utilizing digital platforms to drive business growth. PCU adopts an approach to learning by emphasizing real world projects, internships and workshops conducted by industry professionals. This hands on experience plays a role in preparing students for successful careers, in the field of digital marketing. Pimpri Chinchwad University demonstrates its dedication to delivering education through its modern facilities, seasoned faculty members and valuable industry networks. These factors contribute to the demand for their BCA in Digital Marketing program, among individuals aspiring to become digital marketing professionals.
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Table of Contents

Pimpri Chinchwad University BCA in Digital Marketing Highlights 2024

AttributeDetail
Course Duration3 Years
Course LevelUndergraduate
Course Tuition FeesVaries
Mode of StudyFull-time
Institute TypePublic/Private

Pimpri Chinchwad University BCA in Digital Marketing Syllabus 2024

SemesterSubjectsPracticals/Projects
Semester 1Introduction to Digital Marketing, Basics of Management, Financial Accounting, Computer Fundamentals, EnglishComputer Lab, Digital Marketing Project 1
Semester 2Web Technologies, Content Writing & Management, E-Commerce & Digital Economy, Mathematics for IT, Environmental StudiesWeb Technologies Lab, Content Management Project
Semester 3SEO & SEM Techniques, Data Analysis & Decision Making, Social Media Marketing, Organizational Behavior, Business CommunicationSEO & SEM Lab, Social Media Marketing Project
Semester 4Email Marketing, Mobile Marketing, Digital Marketing Strategies, Consumer Behavior, Entrepreneurship DevelopmentEmail & Mobile Marketing Lab, Digital Marketing Campaign Project
Semester 5Web Analytics, Online Reputation Management, Affiliate Marketing, Elective 1, Elective 2Web Analytics Lab, Online Reputation Management Project
Semester 6Project Management, Digital Media Laws, Elective 3, Elective 4, Project Work (Internship Report)Project Presentation, Internship
This table provides a simplified overview of the semester-wise syllabus for a BCA in Digital Marketing at Pimpri Chinchwad University. Note that the actual syllabus might include more detailed descriptions, additional subjects, and could be subject to changes. Electives are typically chosen from a list provided by the university and can vary based on current industry trends and demands.

Pimpri Chinchwad University BCA in Digital Marketing Important Topics 2024

Important Topics in BCA Digital Marketing Course
Introduction to Digital Marketing
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing (SMM)
Pay-Per-Click Advertising (PPC)
Email Marketing
Mobile Marketing
Web Analytics and Reporting
Digital Marketing Strategy
E-commerce Marketing

Pimpri Chinchwad University BCA Course FAQs

What is the eligibility criteria for BCA in Digital Marketing at Pimpri Chinchwad University?
The eligibility criteria for BCA in Digital Marketing at Pimpri Chinchwad University require candidates to have completed 10+2 or equivalent examination from a recognized board with a minimum of 50% marks. Mathematics or Business Mathematics as a subject in 12th grade is preferred but not mandatory.
What are the course fees for BCA in Digital Marketing at Pimpri Chinchwad University?
The course fees for BCA in Digital Marketing at Pimpri Chinchwad University are approximately INR 1.2 lakhs per annum. However, fees may vary each academic year, so it's advisable to check the official university website or contact the admissions office for the most current fee structure.
Are there any entrance exams accepted for admission into the BCA in Digital Marketing program at Pimpri Chinchwad University?
Pimpri Chinchwad University does not specifically require any national level entrance exams for admission into the BCA in Digital Marketing program. Admissions are primarily based on the merit of the 10+2 marks. However, the university may conduct its own entrance test or interview as part of the selection process.
What is the selection process for BCA in Digital Marketing at Pimpri Chinchwad University?
The selection process for BCA in Digital Marketing at Pimpri Chinchwad University typically involves a review of the applicant's academic records, performance in 10+2, and any conducted entrance test or interview by the university. The final selection is based on merit and the fulfillment of the eligibility criteria.
Does Pimpri Chinchwad University offer placement assistance for BCA in Digital Marketing students?
Yes, Pimpri Chinchwad University offers placement assistance for students enrolled in the BCA in Digital Marketing program. The university has a dedicated placement cell that organizes campus recruitment drives, training sessions, workshops, and other activities to prepare students for their professional careers.

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