BCA in Digital Marketing at Poddar Group of Institutions - Course, Fees, Admission, Seats, Syllabus

Jaipur ( Rajasthan )

Estd In: 2006

Last Updated on February 21, 2024 5:16 PM

The Poddar Group of Institutions well known for its dedication to providing top quality education offers a Bachelor of Computer Applications (BCA) program in Digital Marketing tailored to meet the ever changing demands of the digital realm. This comprehensive course is carefully designed to equip students with an understanding of digital marketing strategies, tools and technologies along with a solid grounding in computer applications. The curriculum covers an array of topics including Search Engine Optimization (SEO) Social Media Marketing (SMM) Email Marketing, Content Marketing and Web Analytics combined with fundamental computer science subjects like programming languages, database management and web development. This unique combination ensures that graduates not excel in utilizing digital marketing tools but also possess the technical expertise to innovate and execute effective digital solutions. The program aims to prepare students for a thriving career, in the field of marketing by honing skills that are highly sought after across various industries. Emphasizing hands on learning experiences the course includes projects, internships and workshops led by industry professionals to ensure that graduates are well prepared for the workforce upon completion.

Introduction
Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

Poddar Group of Institutions BCA in Digital Marketing Highlights 2024

Course Duration	3 Years
Course Level	Undergraduate
Course Tuition Fees	Varies by Program
Mode of Study	Full Time
Institute Type	Private

Poddar Group of Institutions BCA in Digital Marketing Syllabus 2024

Designing a curriculum for a Bachelor of Computer Applications (BCA) program focused on Digital Marketing entails blending computer science subjects with specialized courses tailored to the digital marketing domain. For educational institutions like the Poddar Group of Institutions looking to provide a BCA in Digital Marketing it is crucial to ensure that the curriculum covers not just basic computing skills but also equips students with the necessary knowledge and tools, for successful digital marketing endeavors. Here are key areas that should be incorporated into such a program; **Optimizing Search Engines (SEO)**n. Enhancing website visibility through on page and off page strategiesn. Conducting research and analysis for keywordsn. Implementing SEO tools and following industry best practicesn. Focusing on local SEO to target specific geographic areas 4. **Utilizing Search Engine Marketing (SEM) and Pay Per Click (PPC)**n. Understanding the basics of SEM for online marketingn. Managing PPC campaigns for targeted advertisingn. Leveraging platforms like Google Ads and Bing Ads for paid promotionsn. Improving conversion rates through optimization techniques 5. **Engaging in Social Media Marketing (SMM)**n. Crafting strategies tailored to social media platforms such as Facebook, Twitter, Instagram and LinkedInn. Analyzing social media performance using specialized toolsn. Collaborating with influencers to expand reach and engagement 6. **Implementing Email Marketing**n. Developing comprehensive email campaigns from strategy to executionn. Building segmented email lists for communicationn. Automating email processes for efficiency 7. **Analyzing Web Data**n Introduction to analytics tools such as Google Analytics and Adobe Analytics n Interpretation of data insights n Using data driven approaches to inform decisions 8. **Harnessing Mobile Marketing Opportunities**n Running targeted advertisements n Optimizing app visibility in app stores using ASO techniques n Crafting mobile marketing plans 9. **Navigating E commerce Marketing Strategies**n Exploring e commerce platforms and technologies n Acquiring and retaining customers through initiatives n Optimizing conversions, within e commerce environments 10. **Understanding Digital Marketing Ethics and Regulations**

Poddar Group of Institutions BCA in Digital Marketing Important Topics 2024

Important Topics in BCA in Digital Marketing
Introduction to Digital Marketing
Content Marketing and Strategy
Search Engine Optimization (SEO)
Pay-Per-Click (PPC) Advertising
Social Media Marketing (SMM)
Email Marketing
Web Analytics and Reporting
Mobile Marketing
Affiliate Marketing
Video Marketing
Online Reputation Management
Introduction to E-commerce
Digital Marketing Ethics and Laws

Poddar Group of Institutions BCA Course FAQs

What is the duration of the BCA in Digital Marketing programme at Poddar Group of Institutions?

The BCA in Digital Marketing programme at Poddar Group of Institutions spans over a period of 3 years, divided into 6 semesters.

How much are the tuition fees for the BCA in Digital Marketing at Poddar Group of Institutions?

The tuition fees for the BCA in Digital Marketing programme at Poddar Group of Institutions are approximately Rs 90,000 per annum.

What are the eligibility criteria for enrolling in the BCA in Digital Marketing programme?

Candidates must have successfully completed their 10+2 or equivalent examination from a recognised board with Mathematics and English as compulsory subjects to be eligible for the BCA in Digital Marketing programme.

Does Poddar Group of Institutions offer placement assistance for BCA in Digital Marketing graduates?

Yes, Poddar Group of Institutions provides placement assistance to students enrolled in the BCA in Digital Marketing programme, with several past graduates securing positions in leading digital marketing firms.

Are there any internship opportunities available during the BCA in Digital Marketing programme?

Yes, students have the opportunity to undertake internships during the course of their BCA in Digital Marketing programme, enabling them to gain practical experience and apply their theoretical knowledge in real-world scenarios.

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