BCA in Digital Marketing at RK University - Course, Fees, Admission, Seats, Syllabus

As of my update in April 2023 the specific course curricula for a BCA (Bachelor of Computer Applications) program with a focus on Digital Marketing may differ depending on the academic decisions and updates made by each university. However I can provide you with an overview of the important topics typically covered in a Digital Marketing specialization within a BCA program. This will give you an idea of the advanced areas of study you can expect. 1. Introduction to Digital Marketing; Understanding Digital Marketing as a whole. The evolution of Digital Marketing. Comparing Digital Marketing to Traditional Marketing. 2. Website Planning and Creation; Exploring Web Technologies. Principles behind Website Design. Introduction to Content Management Systems (CMS). User Experience (UX). User Interface (UI) Design. 3. Search Engine Optimization (SEO); Fundamentals of SEO explained. Techniques for Keyword research and planning. On Page and Off Page SEO strategies. Utilizing SEO Tools and Analytics. 4. Content Marketing; Strategies for creating content. Exploring content formats like blogs, videos and podcasts. Identifying effective content distribution channels. = Measuring success in Content Marketing. 5. Social Media Marketing (SMM); Overview of Social Media Platforms such, as Facebook, Twitter, Instagram, LinkedIn etc. = Developing Social Media Strategy and Planning campaigns = Utilizing Social Media Advertising effectively = Analyzing performance using Social Media Analytics 6....Pay Per Click (PPC) Advertising An Introduction to PPC Google Ads and Bing Ads Managing and Optimizing Campaigns Tracking Conversions and Analyzing ROI 7. Email Marketing Understanding the Basics of Email Marketing Creating Effective Email Campaigns Automation in Email Marketing Evaluating the Success of Email Marketing 8. Mobile Marketing Strategies for Mobile Marketing Utilizing SMS for Marketing Mobile Apps and Websites Analyzing Mobile Data 9. Web Analytics Getting Started with Web Analytics Exploring Google Analytics Analyzing and Reporting Data Making Informed Decisions based on Data 10. Digital Marketing Strategy and Planning Developing a Comprehensive Digital Marketing Plan Incorporating Integrated Communication Techniques Allocating Resources within Budget Monitoring and Adjusting Digital Strategies 11. E commerce Marketing Understanding the Essentials of E commerce Enhancing SEO and Conversion Rates for E commerce Implementing Effective Advertising Strategies, for E commerce Efficiently Managing an Online Store 12."}