BCA in Digital Marketing at RTC Institute of Technology - Course, Fees, Admission, Seats, Syllabus

Ranchi ( Jharkhand )

Estd In: 2008

Last Updated on February 20, 2024 6:00 PM

The R.T.C Institute of Technology introduces a Bachelors degree program in Computer Applications (BCA) with a specialization in Digital Marketing. This program is designed to equip students with the skills needed in the ever changing world of digital marketing. It combines the foundations of computer applications with the dynamic strategies of digital marketing providing a unique and relevant knowledge base for todays digital focused society. The program spans three years. Covers a wide range of subjects, including Search Engine Optimization (SEO) Social Media Marketing (SMM) Email Marketing, Digital Analytics, Content Marketing and more. Its goal is to produce graduates who're not only proficient in computer applications but also skilled at utilizing digital platforms for marketing purposes. The curriculum emphasizes learning through projects, internships and real life case studies ensuring that students are industry ready upon completion. If you're looking to build a career in the field of marketing the BCA program, at R.T.C Institute of Technology is an excellent choice.

Introduction
Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

RTC Institute of Technology BCA in Digital Marketing Highlights 2024

Course Duration	Course Level	Course Tuition Fees	Mode of Study	Institute Type
3 Years	Undergraduate	Varies by region	Full-time	Private

RTC Institute of Technology BCA in Digital Marketing Syllabus 2024

Year	Subjects
1st Year	Introduction to Digital Marketing, Web Technologies, Basic Programming, Database Management Systems, English and Business Communication.
2nd Year	SEO and SEM Techniques, Social Media Marketing, Content Marketing, Data Analytics, E-Commerce & Mobile Marketing.
3rd Year	Advanced Digital Marketing Strategies, Digital Sales & Lead Generation, Online Reputation Management, Project Work, Internship.

RTC Institute of Technology BCA in Digital Marketing Important Topics 2024

Module	Important Topics
Introduction to Digital Marketing	Overview of Digital Marketing, SEO Basics, Importance of Content Marketing
Website Optimization and Usability	Designing Websites for Marketing, User Experience (UX), Conversion Rate Optimization (CRO)
Search Engine Optimization (SEO)	Keyword Research, On-Page SEO, Off-Page SEO, Technical SEO
Pay Per Click Advertising (PPC)	Google Ads, Bing Ads, Campaign Management, Conversion Tracking
Social Media Marketing	Facebook, Instagram, LinkedIn Marketing, Social Media Strategy
Email Marketing	Email Campaigns, Segmentation, Email Automation, Analytics
Content Marketing	Content Strategy, Blogging, Video Marketing, Content Distribution
Web Analytics	Google Analytics, Data Analysis, Reporting, Decision Making
Digital Marketing Strategy	Planning Digital Marketing Campaigns, Budget Allocation, Performance Measurement

RTC Institute of Technology BCA Course FAQs

What is the duration of the BCA in Digital Marketing programme at R.T.C Institute of Technology?

The BCA in Digital Marketing programme at R.T.C Institute of Technology spans over a period of 3 years, divided into 6 semesters.

What are the eligibility criteria for enrolling in the BCA in Digital Marketing programme at R.T.C Institute of Technology?

To be eligible for the BCA in Digital Marketing programme, candidates must have completed their 10+2 or equivalent examination from a recognised board with Mathematics as one of the subjects.

What is the fee structure for the BCA in Digital Marketing programme at R.T.C Institute of Technology?

The total fee for the BCA in Digital Marketing programme at R.T.C Institute of Technology is Rs. 1,20,000, which is payable in instalments of Rs. 40,000 per year.

What are the career prospects after completing the BCA in Digital Marketing from R.T.C Institute of Technology?

After completing the BCA in Digital Marketing, graduates can pursue careers in various fields such as digital marketing management, social media marketing, content marketing, SEO specialist, and digital marketing analytics, among others.

Does R.T.C Institute of Technology provide placement assistance for BCA in Digital Marketing students?

Yes, R.T.C Institute of Technology has a dedicated placement cell that provides comprehensive placement assistance to students. The institute has tie-ups with various leading companies in the digital marketing sector to facilitate placements.

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