BCA in Digital Marketing at Rudra Institute of Technology - Course, Fees, Admission, Seats, Syllabus

Meerut ( Uttar Pradesh )

Estd In: 2011

Last Updated on February 21, 2024 5:07 PM

Rudra Institute of Technology an educational institution provides a comprehensive Bachelor of Computer Applications (BCA) program tailored to meet the changing demands of the technology industry. The program is meticulously designed to equip students with a foundation in computer applications along with specialized expertise in various emerging IT fields. It combines learning with practical skills to prepare students effectively for the tech industry challenges. The BCA program at Rudra Institute of Technology covers a range of specializations such as Software Development, Web Designing, Data Analytics, Cyber Security and Cloud Computing. Each specialization focuses on industry trends and future requirements allowing students to delve deep into their chosen area. Experienced professionals and scholars deliver these courses bringing knowledge and industry perspectives to the classroom. Furthermore the institute places emphasis on project based learning and internships to provide students, with ample opportunities to apply their knowledge in real world settings. This hands on approach enriches their learning journey. Significantly enhances their employability prospects. Rudra Institute of Technology is dedicated to preparing the future IT professionals with facilities a focus, on innovation and research aiming to empower them to excel in the tech industry.

Introduction
Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

Rudra Institute of Technology BCA in Digital Marketing Highlights 2024

Course Duration	Fees	Mode of Study	Course Level	Institute Type
3 Years	Varies	Full-time	Undergraduate	Private

Rudra Institute of Technology BCA in Digital Marketing Syllabus 2024

Semester	Subjects
Semester 1	Introduction to Digital Marketing, Basics of Management, Computer Fundamentals, Business Communication, Environmental Studies
Semester 2	Web Analytics, Content Marketing, Principles of Marketing, Database Management Systems, Organizational Behavior
Semester 3	SEO (Search Engine Optimization), SMM (Social Media Marketing), Financial Management, Operating Systems, E-Commerce
Semester 4	SEM (Search Engine Marketing), Email Marketing, Consumer Behavior, Web Development for Marketers, Business Law
Semester 5	Mobile Marketing, Digital Marketing Strategy, Entrepreneurship Development, Project Management, Elective I
Semester 6	Internship/Project, Digital Marketing Campaign Management, Elective II, Elective III, Cyber Security Fundamentals

This table provides a semester-wise breakdown of the syllabus for a BCA in Digital Marketing course at Rudra Institute of Technology, including subjects like SEO, SEM, Web Analytics, and more, structured to give a comprehensive overview of digital marketing principles and practices.

Rudra Institute of Technology BCA in Digital Marketing Important Topics 2024

Semester	Important Topics
Semester 1	Introduction to Digital Marketing, Basics of Marketing, Web Analytics, Content Creation and Management
Semester 2	Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Web Design and Development Principles
Semester 3	Advanced SEO, Pay-Per-Click (PPC) Advertising, Affiliate Marketing, Mobile Marketing
Semester 4	Video Marketing, Digital Marketing Strategy, E-commerce Marketing, Data Analysis and Reporting
Semester 5	Customer Relationship Management, Influencer Marketing, Digital Marketing Laws and Ethics, Project Management
Semester 6	Emerging Trends in Digital Marketing, Campaign Management, Capstone Project, Digital Marketing Portfolio Development

Rudra Institute of Technology BCA Course FAQs

What is the duration of the BCA in Digital Marketing program at Rudra Institute of Technology?

The BCA in Digital Marketing program at Rudra Institute of Technology spans over a period of 3 years, divided into 6 semesters.

What is the eligibility criteria for enrolling in the BCA in Digital Marketing at Rudra Institute of Technology?

Candidates must have completed their 10+2 or equivalent examination from a recognized board with a minimum of 50% marks. Proficiency in English and basic computer knowledge is preferred.

What is the course fee for the BCA in Digital Marketing at Rudra Institute of Technology?

The total course fee for the BCA in Digital Marketing at Rudra Institute of Technology is approximately INR 1.2 lakhs per annum. This does not include additional charges such as hostel fees, examination fees, etc.

What is the syllabus for the BCA in Digital Marketing program?

The syllabus for the BCA in Digital Marketing program includes subjects like Digital Marketing Fundamentals, SEO Techniques, Content Marketing, Social Media Marketing, Web Analytics, Email Marketing, Mobile Marketing, and Digital Strategy and Planning among others.

Are there any entrance exams accepted for admission into the BCA in Digital Marketing program at Rudra Institute of Technology?

Admission into the BCA in Digital Marketing program at Rudra Institute of Technology is based on the performance in the institute's own entrance examination. However, candidates with high scores in national level entrance exams may also be considered for direct admission.

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