Semester 1 | Semester 2 | Semester 3 | Semester 4 | Semester 5 | Semester 6 |
---|---|---|---|---|---|
1. Fundamentals of Digital Marketing 2. Principles of Management 3. Business Communication 4. Basics of Programming 5. Environmental Studies | 1. Web Analytics 2. Content Marketing 3. E-Commerce Management 4. Database Management Systems 5. Organizational Behavior | 1. Search Engine Optimization (SEO) 2. Social Media Marketing 3. Consumer Behavior 4. Web Development for Marketers 5. Quantitative Techniques | 1. Search Engine Marketing (SEM) 2. Email Marketing 3. Mobile Marketing 4. Online Reputation Management 5. Management Information Systems | 1. Digital Marketing Strategy 2. Affiliate Marketing 3. Cyber Laws and Ethics 4. Project Work (Part 1) 5. Elective 1 | 1. Entrepreneurship and Project Management 2. Digital Media Laws 3. Advanced Digital Marketing Techniques 4. Project Work (Part 2) 5. Elective 2 |
Semester | Important Topics |
---|---|
Semester 1 | Introduction to Digital Marketing, Basics of Management & Leadership, Computer Fundamentals, Business Communication |
Semester 2 | Web Technologies, Financial Accounting, Data Structures Using C, Environmental Studies |
Semester 3 | Content Marketing & Strategy, Database Management Systems, Operating Systems, Principles of Marketing |
Semester 4 | Search Engine Optimization (SEO), Social Media Marketing, Object-Oriented Programming Using C++, Business Analytics |
Semester 5 | Email Marketing, E-Commerce & Digital Business Models, Web Analytics, Cyber Laws and Ethics |
Semester 6 | Mobile Marketing, Project Work (Digital Marketing Campaign), Internship, Emerging Trends in Digital Marketing |