BCA in Digital Marketing at Seacom Skills University - Course, Fees, Admission, Seats, Syllabus

| **Key Information** | **Details** | | | | | Duration of the Course | The course is designed to be completed in a span of 3 years. | | Level of the Course | This course is a program (UG). | | Tuition Fees | The tuition fees may vary,. It's best to refer to the official website for the most recent information. | | Mode of Study | This program is offered on a full time basis. | | Type of Institute | Seacom Skills University is an university. | Please note that the information provided in this table was last updated in April 2023 and may be subject to change. For the accurate and up, to date details it is recommended to visit Seacom Skills Universitys official website or directly contact them.

Creating a semester-wise syllabus for a specific course like BCA in Digital Marketing at Seacom Skills University in a single line HTML format requires a concise representation of the curriculum. Since I don't have access to the specific details of the Seacom Skills University's BCA in Digital Marketing syllabus, I'll create a generic example that you can customize according to the actual syllabus details. Please note, for an accurate and detailed syllabus, you should consult the university's official resources or contact them directly.

Semester	Subjects
Semester 1	Introduction to Digital Marketing, Basics of Management, Computer Fundamentals, English Essentials, Mathematics for Computing.
Semester 2	Web Technologies, Content Writing & Strategy, Graphic Designing for Marketers, Database Management Systems, Organizational Behavior.
Semester 3	SEO Fundamentals, Social Media Marketing, Data Analytics, Consumer Behavior, Financial Accounting.
Semester 4	SEM Techniques, Email Marketing, Mobile Marketing, E-commerce Management, Business Law.
Semester 5	Digital Marketing Strategy, Online Reputation Management, Affiliate Marketing, Project Work (Part 1), Elective 1.
Semester 6	Advanced Digital Marketing Tools, Digital Marketing Analytics, Project Work (Part 2), Elective 2, Elective 3.

This HTML table provides a basic framework. You should replace the course names and structure with the actual courses offered in each semester for the BCA in Digital Marketing program at Seacom Skills University. The tags are used for table headers, and tags are used for table data. Each row represents a semester, with the first cell detailing the semester number and the second cell listing the subjects taught in that semester.

As of my recent update in April 2023 the specific details regarding Seacom Skills Universitys BCA in Digital Marketing may vary over time due to curriculum updates and changes in industry trends. However I can provide you with an overview of the important topics typically covered in a Bachelor of Computer Applications (BCA) program with a specialization in Digital Marketing. This will give you an idea of the subjects you can expect to encounter; **Introduction to Digital Marketing**; This covers the basics of marketing including its significance, components and how it fits into the broader marketing landscape. **Website Development and Design**; Here you will learn the fundamentals of creating websites using HTML, CSS and principles of web design. The focus will be on enhancing user experience (UX) and user interface (UI) design. **Search Engine Optimization (SEO)**; This topic delves into techniques and strategies for improving website visibility on search engine results pages (SERPs). It includes keyword research well as on page and off page SEO methods. **Content Marketing**; This subject focuses on strategies for creating, publishing and distributing online content, for specific audiences. This encompasses activities such, as blogging, creating videos and devising strategies for content planning. **Social Media Marketing (SMM)**; Grasping the art of utilizing social media platforms to engage with your target audience establish your brand presence boost sales and generate traffic to your website.These strategies encompass both paid methods. **Email Marketing**; Techniques for creating email marketing campaigns, such as segmenting your audience personalizing content and following email design principles. **Pay Per Click (PPC) Advertising**; Learning about the world of paid advertising on platforms like Google AdWords and Bing Ads including how to set up manage and optimize campaigns. **Analytics and Data Analysis**; Introduction to tools like Google Analytics that help track website performance analyze user behavior. Make data driven decisions. **Digital Marketing Strategy**; Developing strategies that integrate various digital marketing channels to achieve business objectives. **E commerce Marketing**; Understanding the tactics involved in promoting and selling products or services. This includes optimizing conversion rates and implementing customer retention techniques. **Mobile Marketing**; Strategies for reaching and engaging customers through mobile devices. This encompasses advertising, app marketing and designing responsive websites. **Legal and Ethical Considerations in Digital Marketing**; An overview of the aspects to consider as well as privacy issues and ethical standards, in digital marketing practices. Please note that this list is not exhaustive but serves as an indication of what may be covered. The actual course content may include topics or exclude some mentioned here depending on Seacoms curriculum design.