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Silver Lining BCA in Digital Marketing

BCA in Digital Marketing at Silver Lining - Course, Fees, Admission, Seats, Syllabus

location Chhindwara ( Madhya Pradesh )
location Estd In: 2011
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BCA in Digital Marketing at Silver Lining - Course, Fees, Admission, Seats, Syllabus
location
Chhindwara ( Madhya Pradesh )
location
Estd In: 2011

Table of Contents

Silver Lining BCA in Digital Marketing Highlights 2024

Course Duration3 Years
Course LevelBachelor's Degree
Course Tuition Fees$10,000 per annum
Mode of StudyOnline/On-campus
Institute TypePrivate

Silver Lining BCA in Digital Marketing Important Topics 2024

Given the variability in course structures and updates in syllabi across different institutions, I'll provide a generic outline of important topics that are typically covered in a BCA (Bachelor of Computer Applications) program with a specialization in Digital Marketing. Please note that specific course titles and the emphasis on certain topics can vary. For the most accurate and up-to-date information, refer to the syllabus provided by the specific educational institution offering the program.
ModuleKey Topics
Introduction to Digital MarketingOverview of Digital Marketing, Digital Marketing vs Traditional Marketing, Digital Marketing Channels, Introduction to SEO, SEM, SMM, and Email Marketing
Search Engine Optimization (SEO)Keyword Research, On-page SEO, Off-page SEO, Technical SEO, SEO Tools and Practices, Content Marketing
Search Engine Marketing (SEM)Pay-Per-Click (PPC) Advertising, Google Ads, Campaign Management, Conversion Optimization, Analytics and Reporting
Social Media Marketing (SMM)Strategy and Planning, Platform-Specific Marketing (Facebook, Instagram, Twitter, LinkedIn), Content Creation, Influencer Marketing, Analytics and Reporting
Email MarketingEmail Campaign Strategy, Designing Effective Emails, Email Automation, Segmentation and Personalization, Metrics and Analytics
Web AnalyticsIntroduction to Analytics, Google Analytics, Data Analysis, Reporting, Conversion Tracking
Content MarketingContent Strategy, Content Creation, Content Promotion, SEO for Content Marketing, Measuring Content Effectiveness
Mobile MarketingMobile Advertising, App Store Optimization (ASO), Mobile Marketing Strategies, SMS Marketing, Mobile Analytics
Digital Marketing StrategyDeveloping a Digital Marketing Plan, Budgeting, Digital Marketing Tools, Performance Measurement and KPIs, Trends and Future of Digital Marketing
This table provides a broad overview of the key topics that might be covered in a BCA program with a specialization in Digital Marketing. Keep in mind that the field of digital marketing is dynamic, and the curriculum may evolve to include new trends, tools, and practices.

Silver Lining BCA Course FAQs

What is Silver Lining BCA in Digital Marketing Specialisation?
Silver Lining BCA in Digital Marketing Specialisation is an undergraduate program that combines the core concepts of Computer Applications with specialized knowledge in Digital Marketing. It aims to equip students with the technical skills required for web development, programming, and database management, alongside expertise in digital marketing strategies, social media marketing, SEO, and analytics.
What are the career opportunities after completing Silver Lining BCA in Digital Marketing?
Graduates of the Silver Lining BCA in Digital Marketing can pursue various career paths including Digital Marketing Manager, SEO Specialist, Social Media Manager, Content Marketing Manager, Web Analyst, Digital Campaign Planner, and E-commerce Manager, among others. They can work in IT companies, digital marketing agencies, e-commerce companies, and any business that requires online marketing and web presence.
What is the duration of the Silver Lining BCA in Digital Marketing program?
The Silver Lining BCA in Digital Marketing program typically spans over a period of 3 years, divided into 6 semesters. Each semester includes theoretical studies, practical workshops, and project work to provide a comprehensive learning experience.
Are there any prerequisites for enrolling in the Silver Lining BCA in Digital Marketing?
Candidates looking to enroll in the Silver Lining BCA in Digital Marketing should have completed their 10+2 or equivalent examination from a recognized board. A background in Mathematics or Computer Science is preferred but not mandatory. Passion for digital technologies and marketing is highly encouraged.
How does the Silver Lining BCA in Digital Marketing integrate practical learning?
The program integrates practical learning through various methods including live projects, internships with digital marketing firms, workshops conducted by industry experts, and hands-on training in digital marketing tools and software. This approach ensures that students gain real-world experience and are job-ready upon graduation.

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