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Sri Guru Granth Sahib World University BCA in Digital Marketing

BCA in Digital Marketing at Sri Guru Granth Sahib World University - Course, Fees, Admission, Seats, Syllabus

location Chandigarh ( Punjab )
location Estd In: 2008
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BCA in Digital Marketing at Sri Guru Granth Sahib World University - Course, Fees, Admission, Seats, Syllabus
location
Chandigarh ( Punjab )
location
Estd In: 2008
Last Updated on February 20, 2024 6:00 PM
Sri Guru Granth Sahib World University, situated in Fatehgarh Sahib, Punjab, India stands out as an institution that blends traditional wisdom with modern educational practices. Among its range of programs the university provides a Bachelor of Computer Applications (BCA) program with a specialization in Digital Marketing. This unique program is designed to meet the growing demand for professionals in the digital marketing and IT sectors. The BCA program at Sri Guru Granth Sahib World University covers a curriculum that encompasses the fundamentals of computer applications and includes specialized courses in digital marketing. Students get introduced to important areas such as search engine optimization (SEO) social media marketing, content marketing, email marketing and digital analytics. The aim of this program is to equip students with skills necessary for effectively navigating the digital marketing landscape while also providing them with a strong foundation in computer applications. Apart, from core courses this program offers learning opportunities through projects, internships and workshops conducted by industry experts. This hands on approach ensures that graduates not possess theoretical knowledge but also have practical skills required to excel in the digital world. Upon completing the program students will have gained the skills and knowledge to excel in a wide range of industries such as IT companies, digital marketing agencies, e commerce and others. This makes the BCA in Digital Marketing a desirable specialization, at Sri Guru Granth Sahib World University.
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Table of Contents

Sri Guru Granth Sahib World University BCA in Digital Marketing Highlights 2024

FeatureDetail
Course Duration3 Years
Course LevelUndergraduate
Course Tuition FeesVaries
Mode of StudyFull-time
Institute TypePrivate

Sri Guru Granth Sahib World University BCA in Digital Marketing Syllabus 2024

YearBCA in Digital Marketing Syllabus
1st YearIntroduction to Digital Marketing, Basics of Management, Computer Programming, Mathematics for Computing, English Communication, Web Technologies
2nd YearAdvanced Digital Marketing Strategies, E-Commerce & Online Business Models, Data Analytics & Visualization, Consumer Behavior & Web Analytics, Graphic Designing for Digital Marketers, SEO & SEM Techniques
3rd YearContent Marketing & Blogging, Social Media Marketing, Mobile Marketing, Email Marketing, Digital Marketing Campaign Planning & Management, Project Work/Internship
Please note that the actual syllabus may vary and it's important to check the official university website or contact the university directly for the most accurate and up-to-date information.

Sri Guru Granth Sahib World University BCA in Digital Marketing Important Topics 2024

ModuleImportant Topics
Introduction to Digital MarketingOverview of Digital Marketing, Digital Marketing vs Traditional Marketing, Introduction to Digital Marketing Tools
Content MarketingContent Creation, Content Strategy, Blogging, SEO Writing
Search Engine Optimization (SEO)Keyword Research, On-Page SEO, Off-Page SEO, Technical SEO
Social Media MarketingStrategy and Planning, Platform-Specific Marketing (Facebook, Instagram, Twitter, LinkedIn), Social Media Analytics
Email MarketingEmail Campaign Strategy, Designing Effective Emails, Email Automation, Metrics and Analytics
Pay-Per-Click (PPC) AdvertisingGoogle Ads, Bing Ads, Social Media Ads, Keyword Planning and Bidding
Web AnalyticsIntroduction to Google Analytics, Tracking and Reporting, Conversion Optimization
Digital Marketing StrategyDeveloping a Digital Marketing Plan, Budgeting and Resource Allocation, Performance Measurement and KPIs
This table is a general guide and the actual course content may vary. Always refer to the official course syllabus for the most accurate and detailed information.

Sri Guru Granth Sahib World University BCA Course FAQs

What are the eligibility criteria for BCA in Digital Marketing at Sri Guru Granth Sahib World University?
The eligibility criteria for BCA in Digital Marketing at Sri Guru Granth Sahib World University require candidates to have passed 10+2 or equivalent examination from a recognized board with a minimum of 50% marks. Proficiency in English and basic computer knowledge is also recommended.
How much are the fees for BCA in Digital Marketing at Sri Guru Granth Sahib World University?
The fee structure for BCA in Digital Marketing at Sri Guru Granth Sahib World University is subject to change annually. It is advisable for prospective students to check the university's official website or contact the admissions office directly for the most current fee information.
What is the selection process for BCA in Digital Marketing at Sri Guru Granth Sahib World University?
The selection process for BCA in Digital Marketing at Sri Guru Granth Sahib World University typically involves a review of the applicant's academic records, performance in qualifying examinations, and any other criteria as specified by the university. Some programs may also require a personal interview or entrance test.
Is there a cut-off mark for BCA in Digital Marketing at Sri Guru Granth Sahib World University?
The cut-off mark for BCA in Digital Marketing at Sri Guru Granth Sahib World University can vary each year based on the overall performance of applicants and the number of available seats. It is best to consult the admissions office for the most accurate and up-to-date information.
What are the placement opportunities for BCA in Digital Marketing graduates from Sri Guru Granth Sahib World University?
Sri Guru Granth Sahib World University has a dedicated placement cell that works towards providing job opportunities to its graduates. BCA in Digital Marketing students can expect opportunities in various sectors such as digital marketing agencies, e-commerce companies, IT firms, and more. The university also conducts training sessions, workshops, and career fairs to prepare students for their professional careers.

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