Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
---|---|---|---|---|
3 Years | Undergraduate | Varies (Please check the university's official website for the latest fees) | Full Time | Private University |
Semester | Subjects |
---|---|
Semester 1 | Introduction to Digital Marketing, Basics of Management, Computer Fundamentals, English Communication, Mathematics for Computer Science |
Semester 2 | Web Technologies, Content Writing & Strategy, Database Management Systems, Organizational Behavior, Environmental Studies |
Semester 3 | Search Engine Optimization (SEO), Social Media Marketing, Data Structures Using C, Financial Accounting, Business Analytics |
Semester 4 | Search Engine Marketing (SEM), Email Marketing, Object-Oriented Programming Using Java, E-Commerce, Business Law |
Semester 5 | Mobile Marketing, Affiliate Marketing, Web Analytics, Project Management, Entrepreneurship Development |
Semester 6 | Digital Marketing Strategy, Online Reputation Management, Major Project, Elective, Cyber Security Fundamentals |
Course Component | Important Topics |
---|---|
Introduction to Digital Marketing | SEO, SEM, Content Marketing, Email Marketing, Digital Analytics |
Web Analytics | Google Analytics, Data Analysis, Reporting |
Search Engine Optimization (SEO) | Keyword Research, On-page SEO, Off-page SEO, Technical SEO |
Social Media Marketing | Facebook, Instagram, LinkedIn, Twitter Marketing, Social Media Strategy |
Email Marketing | Email Campaigns, Segmentation, Email Automation |
Content Marketing | Content Creation, Content Strategy, Blogging, Video Marketing |
Pay-Per-Click (PPC) Advertising | Google Ads, Bing Ads, Campaign Management, Conversion Optimization |
Mobile Marketing | App Marketing, SMS Marketing, Mobile Advertising |
Digital Marketing Strategy | Planning, Implementation, Measurement, Optimization |