Course Duration | 3 Years |
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Course Level | Undergraduate |
Course Tuition Fees | Varies by Program |
Mode of Study | Full-time |
Institute Type | University |
Year 1 | Year 2 | Year 3 |
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1. Introduction to Digital Marketing 2. Principles of Management 3. Basics of Programming 4. Web Technologies 5. Communication Skills | 1. Search Engine Optimization (SEO) 2. Content Marketing 3. Web Analytics 4. Social Media Marketing 5. E-Commerce Management | 1. Advanced SEO Strategies 2. Digital Advertising & Google Ads 3. Email Marketing 4. Mobile Marketing 5. Project Work |
Module | Important Topics |
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Introduction to Digital Marketing | Basics of Digital Marketing, Evolution of Digital Marketing, Digital Marketing vs Traditional Marketing |
Website Planning and Creation | Domain Registration, Web Hosting, Website Planning, and CMS |
Search Engine Optimization (SEO) | Keyword Research, On-Page SEO, Off-Page SEO, SEO Tools |
Search Engine Marketing (SEM) | Google Ads, Bing Ads, PPC Campaigns, Ad Auction |
Social Media Marketing (SMM) | Facebook, Instagram, LinkedIn, Twitter Marketing, Social Media Strategies |
Email Marketing | Email Campaigns, Newsletters, Email Automation |
Content Marketing | Content Strategy, Blogging, Video Marketing, Content Analysis |
Web Analytics | Google Analytics, Tracking and Reporting, Conversion Optimization |
Mobile Marketing | Mobile Advertising, App Store Optimization, Mobile Web Marketing |
Digital Marketing Strategy | Planning Digital Marketing Campaigns, Budget Allocation, Performance Measurement |