BCA in Digital Marketing at WCTM Gurgaon - Course, Fees, Admission, Seats, Syllabus

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Highlight	Details
Course Duration	3 Years
Course Level	Undergraduate
Course Tuition Fees	Rs XXXXX
Mode of Study	Full-time
Institute Type	Private

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The Bachelor of Computer Applications (BCA) in Digital Marketing is a program that combines the core principles of computer applications with the dynamic world of digital marketing. Its main objective is to equip students with the technical skills for effective digital marketing strategies and tools while also providing them with a solid foundation in computer applications. Although the exact curriculum may vary across institutions here are some subjects typically covered in a BCA in Digital Marketing program; 1. Introduction to Digital Marketing; This module covers the basics of marketing including its importance, components and how it integrates into broader marketing strategies. 2. Web Technologies; Students will learn about the technologies behind web development, such as HTML, CSS, JavaScript and content management systems (CMS). These skills are crucial for creating and managing content. 3. Search Engine Optimization (SEO); This topic focuses on techniques to enhance website visibility on search engine results pages (SERPs) through search methods. It includes areas like keyword research, on page SEO optimization, off page SEO tactics and technical SEO aspects. 4. Search Engine Marketing (SEM); SEM concentrates on promoting websites by increasing their visibility on SERPs through paid advertising methods like pay per click (PPC) advertising and Google AdWords. 5.... [continuation of topics] By combining computer application fundamentals with practical knowledge, in digital marketing strategies and tools students can gain a comprehensive understanding of this evolving field. **Social Media Marketing (SMM)**; Techniques to engage with users on social media platforms such as Facebook, Twitter, Instagram and LinkedIn. This involves creating content running effective social media campaigns and analyzing the results. 6. **Content Marketing**; Understanding how to create, publish and distribute content online for a target audience. This includes activities like blogging, producing videos, email marketing and hosting webinars. 7. **Email Marketing**; Strategies for designing sending out email marketing campaigns while optimizing their effectiveness. This includes utilizing email platforms segmenting audiences appropriately based on their preferences or characteristics for personalized messaging and measuring campaign performance. 8. **Web Analytics**; Utilizing tools like Google Analytics to track website traffic patterns accurately in order to analyze user behavior and make informed decisions to enhance marketing strategies. 9. **Mobile Marketing**; Approaches for reaching out to audiences through mobile devices such as smartphones and tablets. This entails leveraging mobile advertising opportunities utilizing SMS marketing techniques for targeted messaging and exploring app based marketing options. 10. **E commerce and Digital Business Models**; Comprehending the integration of technologies into business models specifically related to e commerce practices like online retailing or electronic payments systems along, with digital goods distribution. 11. **Digital Marketing. Planning**; Developing comprehensive digital marketing strategies that are aligned with business objectives in order to achieve desired outcomes. This involves conducting market research analyzing the target audience and utilizing marketing tools and platforms. Additionally it is important to have an understanding of cybersecurity principles.