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Calicut University BCA in Digital Marketing

BCA in Digital Marketing at Calicut University - Course, Fees, Admission, Seats, Syllabus

location Malappuram ( Kerala )
location Estd In: 2068
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BCA in Digital Marketing at Calicut University - Course, Fees, Admission, Seats, Syllabus
location
Malappuram ( Kerala )
location
Estd In: 2068
Last Updated on February 06, 2024 8:23 PM
Calicut University, well known for its academics and diverse array of courses provides a Bachelor of Computer Applications (BCA) program with numerous specializations. The BCA specializations at Calicut University are designed to offer students an understanding of computer science and its practical applications addressing the evolving needs of the IT industry. The BCA program at Calicut University offers a total of six specializations allowing students to pursue their interests and develop expertise in their chosen fields. These specializations encompass Software Development, Data Analytics, Cybersecurity, Web Designing, Artificial Intelligence and Mobile Application Development. Each specialization equips students with the skills and knowledge to excel in their respective areas of interest. By offering such a range of specializations Calicut University aims to empower students to become competent professionals who are ready for the industrys demands in the ever changing IT sector. With an emphasis on practical learning and exposure to industry practices the BCA program at Calicut University prepares students for successful careers, across various domains within computer applications.
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Calicut University BCA in Digital Marketing Highlights 2024

Course DurationCourse LevelCourse Tuition FeesMode of StudyInstitute Type
3 yearsUndergraduateINR 30,000 per yearFull-timePublic

Calicut University BCA in Digital Marketing Important Topics 2024

As of my update in April 2023 the specific course outlines for the BCA program in Digital Marketing at Calicut University may undergo slight variations due to updates in curriculum or teaching methods. However I can provide you with an overview of the key topics typically covered in a Digital Marketing course within the BCA program. It's important to note that for the accurate and up to date information it is recommended to refer to Calicut Universitys official curriculum or directly reach out to the university. Here are some of the areas that are usually addressed; **Introduction to Digital Marketing**; This module covers the fundamental principles of digital marketing, its significance and how it integrates into overall marketing strategies. **Website. Development**; Students learn about planning, designing and creating websites that are optimized specifically for marketing purposes. **Search Engine Optimization (SEO)**; This topic focuses on techniques used to enhance visibility, on search engines and improve rankings.Ways to enhance the visibility of a website on search engine results pages (SERPs) in order to attract traffic; Content Marketing; Employing strategies to create and distribute valuable, relevant and consistent content that appeals to a specific audience and helps with customer retention. Social Media Marketing (SMM); Utilizing social media platforms to engage with the target audience build brand recognition boost sales and drive traffic towards the website. Email Marketing; Implementing strategies for sending targeted emails to potential customers as well as existing ones. These emails aim to promote products or services while fostering relationships. Paid Advertising; Gaining an understanding of different paid advertising models such, as Pay Per Click (PPC) display advertising and social media advertisements. This knowledge can help optimize ad campaigns for results. Here is a list of areas covered in a Digital Marketing course within the BCA program at Calicut University; 1. Web Analytics; Using tools like Google Analytics to measure, collect, analyze and report web data in order to understand and optimize web usage. 2. Mobile Marketing; Strategies aimed at reaching the audience on their smartphones, tablets and other mobile devices through websites, email, SMS, social media platforms and apps. 3. Digital Marketing Strategy; Developing a strategy that integrates various digital marketing techniques to achieve business goals. 4. E commerce Marketing; Tactics focused on promoting stores or e commerce platforms to increase sales and conversions. 5. Influencer Marketing; Utilizing influencers to amplify marketing messages and reach an more targeted audience. 6. Online Reputation Management (ORM); Strategies for monitoring and influencing the reputation of individuals or brands. 7. Digital Marketing. Ethics; Understanding the legal considerations, privacy issues and ethical standards involved in digital marketing. Please note that this list provides an overview of the topics covered in the Digital Marketing course, at Calicut Universitys BCA program.

Calicut University BCA Course FAQs

What is the duration of the BCA in Digital Marketing course at Calicut University?
The BCA in Digital Marketing course at Calicut University is a 3-year undergraduate program.
What is the eligibility criteria for enrolling in the BCA in Digital Marketing course at Calicut University?
To enroll in the BCA in Digital Marketing course at Calicut University, candidates must have completed their 10+2 or equivalent examination from a recognized board with Mathematics as one of the subjects.
What are the career prospects after completing BCA in Digital Marketing from Calicut University?
After completing BCA in Digital Marketing from Calicut University, graduates can pursue careers in various fields such as digital marketing, e-commerce, social media management, content marketing, SEO specialist, and digital analytics among others.
Does Calicut University provide placement assistance for BCA in Digital Marketing students?
Yes, Calicut University provides placement assistance to students of the BCA in Digital Marketing course. The university has a dedicated placement cell that organizes campus interviews and training sessions to help students secure employment in reputed organizations.
Are there any internship opportunities available for BCA in Digital Marketing students at Calicut University?
Yes, Calicut University encourages BCA in Digital Marketing students to undertake internships during their course. While the university may assist in finding internship opportunities, students are also encouraged to seek internships on their own to gain practical experience in the field of digital marketing.

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