BCA in Digital Marketing at Lanka Mahavidyalaya - Course, Fees, Admission, Seats, Syllabus

Semester	Subjects
Semester 1	Introduction to Digital Marketing, Fundamentals of Computer Programming, Mathematics for Computer Science, English for Communication, Environmental Studies
Semester 2	Web Technologies, Database Management Systems, Principles of Marketing, Data Structures and Algorithms, Business Communication
Semester 3	Content Marketing & Strategy, Search Engine Optimization (SEO), Social Media Marketing, Operating Systems, Statistics for Business Analytics
Semester 4	Search Engine Marketing (SEM), Email Marketing, Mobile Marketing, Object-Oriented Programming, Financial Accounting
Semester 5	Online Reputation Management, Web Analytics, E-commerce Marketing, Project Management, Elective 1
Semester 6	Capstone Project, Digital Marketing Campaign Planning, Affiliate Marketing, Elective 2, Elective 3

This table is a simplified representation and should be adapted or expanded based on the actual curriculum provided by Lanka Mahavidyalaya for their BCA in Digital Marketing program.

Based on my recent update in April 2023 the specific course outlines for the BCA in Digital Marketing at Lanka Mahavidyalaya or any other institution may differ depending on their curriculum design and updates. However I can provide you with an overview of important subjects that are typically covered in a Bachelor of Computer Applications (BCA) program with a focus on Digital Marketing. These topics are crucial for grasping the intersection between technology and marketing in the realm; **Introduction to Digital Marketing**; Understanding the fundamentals of digital marketing including its importance and how it distinguishes itself from traditional marketing. **Web Analytics**; Gaining knowledge on analyzing website traffic, comprehending user behavior and making data driven decisions to enhance presence. **Search Engine Optimization (SEO)**; Techniques aimed at enhancing visibility of websites in search engine results pages (SERPs). **Search Engine Marketing (SEM)**; Strategies for promoting websites through paid advertising methods, on search engines. Strategies that involve utilizing paid advertising to enhance the visibility of a website in search engine results. Content Marketing; The creation and implementation of content that attracts engages and retains an audience. Social Media Marketing (SMM); Leveraging social media platforms to connect with the target audience build brand awareness boost sales and drive traffic to websites. Email Marketing; Understanding how to effectively craft email campaigns to communicate with customers and existing clients. Mobile Marketing; Techniques for reaching the intended audience through smartphones, tablets and other mobile devices. Affiliate Marketing; Familiarity with methods to earn commissions by promoting products offered by others or companies. Digital Marketing Analytics; Gaining proficiency in using analytics tools to measure, manage and analyze the performance of digital marketing efforts. E commerce Marketing; Strategies aimed at promoting stores and increasing sales through various digital marketing techniques. Digital Marketing Strategy; Developing strategies that align digital marketing initiatives, with business objectives. Online Reputation Management (ORM);. Safeguarding the online reputation of individuals or businesses.Here are some techniques to manage and enhance your reputation; Influencer Marketing; Collaborating with influential individuals to spread your brand message to a wider audience. Website. Design; Having an understanding of creating user friendly websites that are optimized for digital marketing purposes. Cyber. Ethics; Being aware of the legal and ethical considerations in the realm of digital marketing. Keep in mind that the specific topics covered may vary depending on the institution offering a BCA, in Digital Marketing. It's always advisable to refer to the curriculum or course outline provided by Lanka Mahavidyal.