BCA in Digital Marketing at DAVIET Jalandhar - Course, Fees, Admission, Seats, Syllabus

As of my recent update in April 2023 the specific course structures and syllabi for the BCA program in Digital Marketing at DAV Institute of Engineering & Technology may differ. Nevertheless I can offer you an overview of key topics typically included in a BCA program specializing in Digital Marketing. This curriculum aims to provide students, with both skills and strategic knowledge essential for navigating the digital marketing industry. In the realm of email marketing you will delve into the basics crafting email campaigns setting up automated systems and gauging your success. Web analytics will introduce you to analyzing data using tools like Google Analytics optimizing conversion rates and creating reports. When it comes to marketing strategy you'll learn how to develop plans integrate communication efforts manage branding and reputation online while staying mindful of legal and ethical considerations. Exploring emerging trends and technologies will expose you to marketing, influencer strategies, video promotion techniques and the world of e commerce. The hands on project work includes assignments case studies to analyze real world scenarios and opportunities for internships at digital marketing agencies or in house departments. This curriculum aims to equip you with a foundation in digital marketing encompassing both strategic planning and technical skills. Staying abreast of the trends is key, in this dynamic field.'}

### DAV Institute of Engineering & Technology BCA in Digital Marketing Important Topics

Semester	Important Topics
Semester 1	Introduction to Digital Marketing, Basics of SEO, Content Marketing Fundamentals
Semester 2	Web Analytics, Social Media Marketing, Email Marketing
Semester 3	Advanced SEO Techniques, Pay-Per-Click (PPC) Advertising, Mobile Marketing
Semester 4	Marketing Automation, Affiliate Marketing, Digital Marketing Strategy
Semester 5	E-commerce Marketing, Influencer Marketing, Video Marketing
Semester 6	Emerging Trends in Digital Marketing, Campaign Management, Project Work