BCA in Digital Marketing at GD Goenka University - Course, Fees, Admission, Seats, Syllabus

Based on my recent update in April 2023 the specific structure of courses such as the BCA in Digital Marketing at GD Goenka University may undergo changes over time to align with industry trends and technological advancements. However I can provide you with an overview of important subjects typically covered in a BCA program with a specialization in Digital Marketing. These subjects encompass foundational computer science topics along with modules focusing on digital marketing aimed at preparing students, for the ever evolving digital landscape; Digital marketing encompasses strategies and techniques to promote and engage with online audiences. It includes SEO (Search Engine Optimization) SEM (Search Engine Marketing) and SMM (Social Media Marketing). One important aspect is content marketing, which involves creating and distributing relevant and consistent content to attract and retain a specific audience. Another crucial area is email marketing, where effective email campaigns are designed to promote products or services. Web analytics plays a role as well utilizing tools like Google Analytics to analyze visitor behavior on websites. Social media marketing focuses on promoting content and engaging with users across social media platforms. SEO techniques are employed to enhance website visibility in search engine results pages while pay per click advertising utilizes platforms like Google Ads to drive traffic. Mobile marketing emphasizes strategies for reaching consumers through smartphones, tablets and other mobile devices. Lastly understanding e commerce business models is essential due to the impact of digital technologies, on businesses. Areas of expertise; Crafting digital marketing strategies that align with business goals. Studying consumer behavior and insights to make informed marketing decisions based on their interaction, with digital media. Building and managing digital branding and reputation.