BCA in Digital Marketing at IES University - Course, Fees, Admission, Seats, Syllabus

Bhopal ( Madhya Pradesh )

Estd In: 2019

Last Updated on February 15, 2024 4:11 PM

We are thrilled to introduce the Bachelor of Computer Applications (BCA) in Digital Marketing program at IES University. This designed program equips students with the necessary skills and knowledge to thrive in the ever changing field of digital marketing. The course combines the foundations of computer applications with strategic insights into digital marketing providing a balanced mix of theory and practical experience. By covering the trends and technologies in digital marketing alongside fundamental computer science principles we prepare our students to meet the demands of a rapidly evolving digital landscape. Whether your goal is to become a marketing strategist, an SEO specialist or a social media manager, our BCA in Digital Marketing at IES University will set you on the path towards a successful career, in the digital realm.

Introduction
Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

IES University BCA in Digital Marketing Highlights 2024

Course Duration	Course Level	Tuition Fees	Mode of Study	Institute Type
3 Years	Undergraduate	Varies by Region	Full-time	Private

IES University BCA in Digital Marketing Syllabus 2024

Semester	Subjects
Semester 1	Introduction to Digital Marketing, Principles of Management, Fundamentals of Computer Programming, English Essentials, Mathematics for Computing
Semester 2	Web Technologies, Database Management Systems, Organizational Behavior, Financial Accounting, Data Structures and Algorithms
Semester 3	Content Marketing & Strategy, Social Media Marketing, Consumer Behavior, Business Data Analytics, Operating Systems
Semester 4	Search Engine Optimization, Search Engine Marketing, E-Commerce Management, Mobile Marketing, Object-Oriented Programming
Semester 5	Email Marketing, Affiliate Marketing, Web Analytics, Digital Marketing Laws and Ethics, Project Work (Part 1)
Semester 6	Integrated Digital Marketing Strategy, Influencer Marketing, Digital Media Planning and Buying, Entrepreneurship and Project Management, Project Work (Part 2)

This table is a simplified and generic representation and should not be considered an accurate or exhaustive list of subjects for the BCA in Digital Marketing program at IES University or any other institution. Always refer to the official university curriculum for the most accurate and current information.

IES University BCA in Digital Marketing Important Topics 2024

Sure, here's a simplified representation of what the important topics of a BCA in Digital Marketing course at IES University might look like in a single-line HTML table format. Please note, the specific topics can vary depending on the university's curriculum updates:

Module	Topics
Introduction to Digital Marketing	Basics of Digital Marketing, Evolution of Digital Marketing, Digital Marketing vs Traditional Marketing
Website Planning and Creation	Domain Registration, Web Hosting, Website Planning and Development
Search Engine Optimization (SEO)	On-Page SEO, Off-Page SEO, Keyword Research, SEO Tools
Search Engine Marketing (SEM)	PPC Advertising, Google Ads, Campaign Management
Social Media Marketing (SMM)	Facebook, Instagram, LinkedIn, Twitter Marketing Strategies
Email Marketing	Email Campaigns, Tools, Strategies for Effective Email Marketing
Content Marketing	Content Creation, Blogging, Video Marketing
Web Analytics	Google Analytics, Analyzing Traffic, Conversion Tracking
Mobile Marketing	Mobile Advertising, App Store Optimization, Mobile SEO
Digital Marketing Strategy	Planning Digital Marketing Campaigns, Budget Allocation, ROI Measurement

This table includes a broad overview of topics that are commonly covered in a BCA in Digital Marketing course. However, for the most accurate and up-to-date information, please refer to the official IES University curriculum or course catalog.

IES University BCA Course FAQs

What is the IES University BCA in Digital Marketing program?

The IES University BCA in Digital Marketing is an undergraduate program that combines the fundamentals of computer applications with the core aspects of digital marketing. It aims to equip students with the necessary skills and knowledge to excel in the digital marketing industry.

What are the eligibility criteria for the IES University BCA in Digital Marketing?

The eligibility criteria for the IES University BCA in Digital Marketing require candidates to have completed 10+2 or equivalent examination from a recognized board with Mathematics as a subject. The specific percentage requirements can vary, so it's advisable to check the official university website or contact the admissions office for the most current information.

How can I apply for BCA in Digital Marketing at IES University?

To apply for the BCA in Digital Marketing at IES University, candidates need to fill out the application form available on the university's official website. They must submit the required documents and pay the application fee as specified. Further instructions and updates regarding the admission process will be communicated by the university.

What is the duration of the BCA in Digital Marketing program at IES University?

The BCA in Digital Marketing program at IES University is a 3-year undergraduate course, divided into six semesters.

What career opportunities are available after completing the BCA in Digital Marketing from IES University?

After completing the BCA in Digital Marketing from IES University, graduates can pursue various career opportunities such as digital marketing specialist, SEO analyst, content marketing manager, social media manager, digital marketing consultant, and many more in the rapidly growing digital marketing industry.

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