BCA in Digital Marketing at IFHE Hyderabad - Course, Fees, Admission, Seats, Syllabus

As of my recent update in April 2023 I don't currently have access to real time databases or the specific course syllabi from universities including The ICFAI Foundation for Higher Education. However I can provide you with an overview of what a Bachelor of Computer Applications (BCA) program in Digital Marketing may typically include based on standard academic structures and the usual subjects covered in such courses. It's important to note that for the accurate and up to date syllabus information it would be best to refer directly to the official website of The ICFAI Foundation, for Higher Education or reach out to them directly. In the year of the course students will be introduced to various subjects including an overview of digital marketing understanding digital channels and the significance of having an online presence. They will also learn about computer hardware and software basics, operating systems and productivity software. Programming fundamentals such as programming languages like Python, C or Java will be covered along with basic concepts and problem solving techniques. Web technologies including understanding the internet, web development basics like HTML, CSS and JavaScript will also be explored. Mathematics relevant to computing and data analysis such as mathematics, probability and statistics will be taught. Additionally there will be a focus on enhancing written and verbal communication skills for communication. Moving on to the year of the program; Advanced digital marketing strategies like SEO (Search Engine Optimization) SEM (Search Engine Marketing) content marketing,email marketing and social media marketing will be covered. Students will also learn about database management systems including an introduction to databases themselves well as SQL (Structured Query Language) for managing data in web applications.Data structuresand algorithmswill be covered in order to understand how data is organized manipulated efficiently.Furthermore e commerce platforms,digital business models and online retailingwill also be explored.Students can expect an introductionto analytics tools,data interpretation. Making data driven decisions.They'llalso get withthe basics of design thinking,user interface(UI) and user experience(UX) design principles. In their year the curriculumwillcovermobile marketingstrategieswhichfocusonengaging audiences through mobile devices,mobile advertising and optimizing apps, for app stores.Advanced web development,involving building websitesandweb applicationsusing advancedweb technologies,willexploredduringthis phase.Studentswillalsobe exposedtoproject managementaswellasdigitalcampaigns.Theywilllearnhowtoplanexecuteandmanagevariousdigitalmarketingcampaigns. "projects. This presentation will provide an overview of the developments in the field of digital marketing including emerging trends such as influencer marketing, video marketing and the integration of AI, into digital marketing strategies."