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Madhyanchal Professional University BCA in Digital Marketing

BCA in Digital Marketing at Madhyanchal Professional University - Course, Fees, Admission, Seats, Syllabus

location Bhopal ( Madhya Pradesh )
location Estd In: 2018
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BCA in Digital Marketing at Madhyanchal Professional University - Course, Fees, Admission, Seats, Syllabus
location
Bhopal ( Madhya Pradesh )
location
Estd In: 2018
Last Updated on February 20, 2024 6:31 PM
Introducing the BCA in Digital Marketing program offered by Madhyanchal Professional University—an institution that prides itself on providing excellent higher education. This program is designed to cater to the evolving needs of the digital age bridging the gap between traditional computing skills and the dynamic world of digital marketing. Students will be immersed in an academic environment learning from renowned faculty who possess both academic and industry expertise. The curriculum has been thoughtfully crafted to cover a range of topics including search engine optimization (SEO) social media marketing, data analytics and digital strategy. By encompassing these areas graduates will be well prepared to navigate the complexities of the marketing landscape. Admission into this program is highly competitive. Applicants are evaluated based on their achievements enthusiasm for digital trends and potential for innovation within the field of digital marketing. Madhyanchal Professional University is committed to nurturing the generation of digital marketing professionals by offering unrivaled placement opportunities. Through connections with industry leaders and a dedicated placement cell students will have access to platforms that can launch successful careers in leading digital marketing agencies, technology companies and multinational corporations. The BCA in Digital Marketing at Madhyanchal Professional University serves as a gateway to a future, in the digital world.
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Table of Contents

Madhyanchal Professional University BCA in Digital Marketing Highlights 2024

Course DurationFeesMode of StudyCourse LevelInstitute Type
3 YearsVariesFull-timeUndergraduatePrivate

Madhyanchal Professional University BCA in Digital Marketing Syllabus 2024

SemesterSubjects
Semester 1Introduction to Digital Marketing, Fundamentals of Computer Programming, Mathematics for Computer Science, English Communication, Environmental Studies
Semester 2Web Technologies, Database Management Systems, Data Structures, Principles of Marketing, Organizational Behavior
Semester 3Content Marketing & Strategy, Social Media Marketing, Operating Systems, Computer Networks, Object-Oriented Programming
Semester 4Search Engine Optimization (SEO), Search Engine Marketing (SEM), E-Commerce & Digital Business Models, Business Analytics, Financial Accounting
Semester 5Email Marketing, Mobile Marketing, Web Analytics, Elective 1, Elective 2
Semester 6Project Work, Digital Marketing Campaign Planning, Elective 3, Elective 4, Internship
Please replace "Elective 1, Elective 2, Elective 3, Elective 4" with actual elective subjects offered by the university in the respective semesters. This table is a simplified and generic representation and may not accurately reflect the specific curriculum of Madhyanchal Professional University's BCA in Digital Marketing program.

Madhyanchal Professional University BCA in Digital Marketing Important Topics 2024

Important Topics
Introduction to Digital Marketing
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing (SMM)
Pay-Per-Click Advertising (PPC)
Email Marketing
Web Analytics
Mobile Marketing
Affiliate Marketing
Online Reputation Management

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