Course Duration | Fees | Mode of Study | Course Level | Institute Type |
3 Years | Varies | Full-time | Undergraduate | Private |
Semester | Subjects |
---|---|
Semester 1 | Introduction to Digital Marketing, Fundamentals of Computer Programming, Mathematics for Computer Science, English Communication, Environmental Studies |
Semester 2 | Web Technologies, Database Management Systems, Data Structures, Principles of Marketing, Organizational Behavior |
Semester 3 | Content Marketing & Strategy, Social Media Marketing, Operating Systems, Computer Networks, Object-Oriented Programming |
Semester 4 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), E-Commerce & Digital Business Models, Business Analytics, Financial Accounting |
Semester 5 | Email Marketing, Mobile Marketing, Web Analytics, Elective 1, Elective 2 |
Semester 6 | Project Work, Digital Marketing Campaign Planning, Elective 3, Elective 4, Internship |
Important Topics |
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Introduction to Digital Marketing |
Search Engine Optimization (SEO) |
Content Marketing |
Social Media Marketing (SMM) |
Pay-Per-Click Advertising (PPC) |
Email Marketing |
Web Analytics |
Mobile Marketing |
Affiliate Marketing |
Online Reputation Management |