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Mats University BCA in Digital Marketing

BCA in Digital Marketing at Mats University - Course, Fees, Admission, Seats, Syllabus

location Raipur ( Chhattisgarh )
location Estd In: 2006
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BCA in Digital Marketing at Mats University - Course, Fees, Admission, Seats, Syllabus
location
Raipur ( Chhattisgarh )
location
Estd In: 2006
Last Updated on February 15, 2024 3:20 PM
Mats University is well known for its approach to education and offers an outstanding Bachelor of Computer Applications (BCA) program specializing in Digital Marketing. This carefully crafted curriculum bridges the gap between computer applications and the dynamic world of digital marketing providing students with the necessary skills to succeed in todays digital era. The syllabus covers a range of subjects from fundamental computer science principles to advanced digital marketing strategies, analytics and SEO techniques ensuring a comprehensive education. The faculty at Mats University consists of professionals and experienced academicians who bring a wealth of knowledge and practical expertise into the classroom. Their combined proficiency in both computer applications and digital marketing equips students with insights and abilities required to excel in the digital realm. Admission into the BCA program with a specialization in Digital Marketing is highly competitive as applicants are evaluated based on their accomplishments, innovation potential and enthusiasm for digital technologies. This rigorous selection process ensures that only the capable and motivated students are accepted into the program fostering an environment of excellence and innovation. Mats University is fully committed, to shaping digital marketers by providing them with a strong foundation to thrive in this fast paced industry.
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Table of Contents

Mats University BCA in Digital Marketing Highlights 2024

Course DurationCourse LevelFeeMode of StudyInstitute Type
3 YearsUndergraduateVariesFull-timePrivate

Mats University BCA in Digital Marketing Syllabus 2024

As of my last update in April 2023, I don't have access to real-time databases or specific course syllabi for universities, including MATS University's BCA in Digital Marketing course. However, I can provide you with a general template for how a semester-wise syllabus for a BCA in Digital Marketing might look. Please note, for the most accurate and up-to-date syllabus, you should contact MATS University directly or visit their official website.
SemesterSubjects
Semester 1Introduction to Digital Marketing, Basics of Management, Computer Programming, Mathematics for Computer Science, English Communication Skills
Semester 2Web Technologies, Database Management Systems, E-Commerce, Quantitative Techniques, Environmental Studies
Semester 3Content Marketing & Strategy, Social Media Marketing, Data Structures and Algorithms, Organizational Behavior, Financial Accounting
Semester 4Search Engine Optimization (SEO), Search Engine Marketing (SEM), User Experience Design, Business Analytics, Business Law
Semester 5Mobile Marketing, Email Marketing, Digital Analytics, Project Management, Elective 1
Semester 6Digital Marketing Strategy, Affiliate Marketing, Project Work / Internship, Elective 2, Elective 3
This table is a simplified and hypothetical example. The actual syllabus may include more detailed subjects, practical projects, internships, and elective courses that vary. Always refer to the official MATS University resources for the most accurate information.

Mats University BCA in Digital Marketing Important Topics 2024

Important Topics in BCA Digital Marketing Course at Mats University
Introduction to Digital Marketing
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing (SMM)
Pay-Per-Click Advertising (PPC)
Email Marketing
Mobile Marketing
Web Analytics and Reporting
Online Reputation Management
Digital Marketing Strategy and Planning

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