Course Duration | Course Level | Fee | Mode of Study | Institute Type |
---|---|---|---|---|
3 Years | Undergraduate | Varies | Full-time | Private |
Semester | Subjects |
---|---|
Semester 1 | Introduction to Digital Marketing, Basics of Management, Computer Programming, Mathematics for Computer Science, English Communication Skills |
Semester 2 | Web Technologies, Database Management Systems, E-Commerce, Quantitative Techniques, Environmental Studies |
Semester 3 | Content Marketing & Strategy, Social Media Marketing, Data Structures and Algorithms, Organizational Behavior, Financial Accounting |
Semester 4 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), User Experience Design, Business Analytics, Business Law |
Semester 5 | Mobile Marketing, Email Marketing, Digital Analytics, Project Management, Elective 1 |
Semester 6 | Digital Marketing Strategy, Affiliate Marketing, Project Work / Internship, Elective 2, Elective 3 |
Important Topics in BCA Digital Marketing Course at Mats University |
---|
Introduction to Digital Marketing |
Search Engine Optimization (SEO) |
Content Marketing |
Social Media Marketing (SMM) |
Pay-Per-Click Advertising (PPC) |
Email Marketing |
Mobile Marketing |
Web Analytics and Reporting |
Online Reputation Management |
Digital Marketing Strategy and Planning |