BCA in Digital Marketing at Rai Technology University - Course, Fees, Admission, Seats, Syllabus

Bangalore ( Karnataka )

Estd In: 2014

Last Updated on February 21, 2024 5:31 PM

Rai Technology University is well known for its education approach and offers a Bachelor of Computer Applications (BCA) program in Digital Marketing to cater to the changing demands of the digital age. This specialized course is designed for individuals aspiring to enter the field of marketing providing them with a strong foundation in computer applications and expertise in digital marketing strategies and tools. The curriculum is carefully structured to combine knowledge with practical skills ensuring that students are well prepared to navigate the dynamic landscape of digital marketing. The BCA program in Digital Marketing at Rai Technology University spans three years. Covers a wide range of subjects from fundamental computer applications to advanced digital marketing techniques such as SEO, content marketing, social media marketing and data analytics. The faculty comprises experienced professionals and academics who bring industry insights to the classroom. Additionally the university places an emphasis on hands on learning by offering internships live projects and workshops with prominent companies, in the digital marketing field. This holistic educational approach aims to produce graduates who're not only technically proficient but also creative and strategic thinkers poised to excel in the world of digital marketing.

Introduction
Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

Rai Technology University BCA in Digital Marketing Highlights 2024

Course Duration	Fees	Mode of Study	Course Level	Institute Type
3 Years	Varies	Full-time	Undergraduate	Private

Rai Technology University BCA in Digital Marketing Syllabus 2024

As of my update in April 2023 I currently do not have access to real time databases or specific university course outlines, such as those from Rai Technology University. Syllabi can vary greatly across institutions and may even differ from year to year within the same program. However I can offer you an overview of what a BCA (Bachelor of Computer Applications) program in Digital Marketing typically includes. This outline is based on subjects found in similar programs but please keep in mind that the actual syllabus could vary. **BCA in Digital Marketing Program Overview** **Year 1;** **Introduction to Computers and Programming;** Covers computer hardware and software concepts along with an introduction to various programming languages. **Mathematics for Computer Science;** Includes topics such as mathematics, probability and statistics relevant to computing. **Digital Marketing Fundamentals;** Provides an overview of marketing techniques, like SEO, SEM, content marketing and social media marketing. **Web Technologies;** Introduces students to HTML, CSS, JavaScript and the fundamentals of web page design. **Principles of Management;** Covers management principles organizational behavior concepts and effective business communication skills. In the year of the course students will delve into topics such as Digital Analytics, Mobile Marketing, Email Marketing, Project Management and a Capstone Project. These subjects cover aspects of digital marketing and project management including analytics tools, like Google Analytics, mobile marketing strategies, email campaign techniques, project management basics and a culminating capstone project.A program that enables students to put their knowledge into practice by tackling a world digital marketing problem. **Optional Courses (differ based on the school);** **Visual Design for Marketing;** Fundamentals of visual design utilizing software such as Adobe Photoshop and Illustrator. **Video Marketing;** Methods for producing and promoting video content. **Affiliate Marketing;** Approaches for generating income, through affiliate marketing. **Advanced SEO Strategies**

Rai Technology University BCA in Digital Marketing Important Topics 2024

Semester	Important Topics
Semester 1	Introduction to Digital Marketing, Principles of Management, Business Communication, Fundamentals of Computer and IT
Semester 2	Web Analytics, Financial Accounting, Data Structures Using C, Environmental Science
Semester 3	Content Marketing & Strategy, Database Management Systems, Operating Systems, Organizational Behavior
Semester 4	Search Engine Optimization (SEO), E-Commerce, Java Programming, Business Law
Semester 5	Social Media Marketing, Web Development using PHP, Cloud Computing, Entrepreneurship Development
Semester 6	Email Marketing, Project Work (Digital Marketing), Cyber Security, Artificial Intelligence

Rai Technology University BCA Course FAQs

What is the duration of the BCA in Digital Marketing programme at Rai Technology University?

The BCA in Digital Marketing programme at Rai Technology University spans over a period of 3 years, divided into 6 semesters.

How much does it cost to pursue a BCA in Digital Marketing at Rai Technology University?

The total fee for the BCA in Digital Marketing programme at Rai Technology University is approximately Rs 1,20,000, which covers the entire duration of the course.

What are the eligibility criteria for enrolling in the BCA in Digital Marketing programme?

Applicants must have successfully completed their 10+2 or equivalent examination from a recognized board with a minimum aggregate of 50% to be eligible for the BCA in Digital Marketing programme at Rai Technology University.

Does Rai Technology University provide placement assistance for BCA in Digital Marketing students?

Yes, Rai Technology University offers placement assistance to students enrolled in the BCA in Digital Marketing programme. The university has a dedicated placement cell that works towards securing employment opportunities for its graduates.

Can I apply for the BCA in Digital Marketing programme online?

Yes, prospective students can apply for the BCA in Digital Marketing programme at Rai Technology University through the university's official website. The online application process is designed to be straightforward and user-friendly.

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