BCA in Digital Marketing at UPES Dehradun - Course, Fees, Admission, Seats, Syllabus

As of my recent update in April 2023 the specific course curriculum for a BCA in Digital Marketing at the University of Petroleum and Energy Studies (UPES) may vary from year to year. However I can give you an overview of the important subjects typically covered in a BCA program with a focus on Digital Marketing. These topics are designed to provide students with an understanding of digital marketing strategies, tools and the overall digital landscape. Here's a broad outline; **Introduction to Digital Marketing**; Exploring the concepts of digital marketing, such as its importance, components and how it fits into broader marketing strategies. **Website. Development**; Acquiring knowledge about website development platforms principles of website design, user experience (UX) and user interface (UI) design. **Search Engine Optimization (SEO)**; Learning techniques aimed at enhancing website visibility, on search engine results pages (SERPs) through search methods. This comprehensive digital marketing strategy includes essential components. These include conducting keyword research optimizing webpages for search engines (on page SEO) building links to boost visibility (off page SEO) and ensuring the websites technical aspects are optimized (technical SEO). Another crucial aspect is content marketing, which involves developing, publishing and distributing content to attract and engage a specific target audience. Social media marketing (SMM) is also a part of the strategy. It focuses on leveraging social media platforms to connect with the audience establish a brand presence drive sales growth and generate website traffic. This includes formulating content strategies tailored for each platform and utilizing social media analytics to measure performance. Additionally email marketing plays a role in communicating with potential leads and existing customers. Effective techniques such as segmentation, personalization and automation are employed to create email campaigns. Understanding how to leverage paid advertising through platforms like Google Ads and social media channels (Pay Per Click Advertising or PPC) is another component of this digital marketing strategy. It helps drive traffic leading to conversions. Lastly web analytics plays a role, in monitoring website performance by analyzing user behavior data. This allows businesses to make data driven decisions and optimize their presence effectively. Utilizing tools such as Google Analytics to measure gather, analyze and present web data in order to comprehend and enhance web usage. **Strategizing Digital Marketing**; Creating digital marketing plans that align with business objectives encompassing market research, identification of target audiences and channel strategies. **Mobile Marketing**; Approaches for connecting with customers through devices, including mobile friendly websites, SMS marketing and mobile apps. **E commerce Marketing**; Techniques specifically designed for promoting and selling products or services. This includes activities, like marketplace selling, e commerce SEO optimization and conversion rate improvement. **Influencer Marketing**; Strategies that involve collaborating with influencers to expand the reach of a brand while establishing credibility and driving sales. **Digital Marketing. Ethics**; Understanding the legal considerations, privacy concerns and ethical standards associated with digital marketing practices. This encompasses issues related to data protection.