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Career Point University BCA in Digital Marketing

BCA in Digital Marketing at Career Point University - Course, Fees, Admission, Seats, Syllabus

location Kota ( Rajasthan )
location Estd In: 2012
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BCA in Digital Marketing at Career Point University - Course, Fees, Admission, Seats, Syllabus
location
Kota ( Rajasthan )
location
Estd In: 2012
Last Updated on February 20, 2024 5:03 PM
The Digital Marketing program offered by Career Point University, known as Bachelor of Computer Applications (BCA) is designed to provide students with a combination of IT skills and specialized knowledge in the field of digital marketing. This innovative program integrates the fundamentals of computer applications with the world of digital marketing ensuring that students are well prepared for the ever changing demands of the digital era. The curriculum covers a range of subjects including Search Engine Optimization (SEO) Social Media Marketing (SMM) Email Marketing, Digital Analytics, Content Marketing and more. Alongside these topics students also study core computer science subjects. Career Point University has developed the BCA in Digital Marketing program with a focus on industry requirements to ensure that graduates are not only academically proficient but also equipped to handle real world challenges. The programs competitive fee structure makes it accessible to a range of students who aspire to build a successful career in digital marketing. Upon completion of this program graduates will have numerous career opportunities across various sectors such as digital marketing agencies, e commerce companies, IT firms and corporate marketing departments. Career Point University takes pride in its placement cell which actively collaborates with leading companies in the digital space to secure lucrative employment opportunities, for its students. This software is an option for individuals who want to combine their love for technology, with the artistry of marketing.
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Table of Contents

Career Point University BCA in Digital Marketing Highlights 2024

Course Duration3 Years
Course LevelUndergraduate
Approximate Course Tuition FeesINR 1.5 Lakhs (Total)
Mode of StudyFull Time
Institute TypePrivate

Career Point University BCA in Digital Marketing Syllabus 2024

As of my last update in April 2023, I don't have access to the specific semester-wise syllabus for the BCA in Digital Marketing course at Career Point University. Course syllabi can vary significantly between institutions and are subject to change. For the most accurate and up-to-date information, it's best to consult the official university website or contact the university directly. However, I can provide you with a general outline of what a BCA in Digital Marketing program might cover, semester-wise, based on typical course structures. Please note, this is a generic template and the actual course offerings at Career Point University may differ.
SemesterSubjects
Semester 1Introduction to Digital Marketing, Fundamentals of Computer Programming, Mathematics for Computing, English Communication, Principles of Management
Semester 2Web Technologies, Database Management Systems, Data Structures and Algorithms, Organizational Behavior, Content Writing and Strategy
Semester 3Search Engine Optimization (SEO), Social Media Marketing, Online Consumer Behavior, Accounting and Financial Management, Elective 1
Semester 4Search Engine Marketing (SEM), Email Marketing, Web Analytics, E-Commerce, Elective 2
Semester 5Digital Advertising, Mobile Marketing, Digital Marketing Strategy, Project Work (Part 1), Elective 3
Semester 6Advanced Digital Marketing Tools, Affiliate Marketing, Project Work (Part 2), Internship, Elective 4
This table is a simplified representation and should be used as a guideline. For specifics, including elective options and detailed course descriptions, please refer to the official curriculum provided by Career Point University.

Career Point University BCA in Digital Marketing Important Topics 2024

As of my update in April 2023 I don't have access to the latest course curricula for the BCA in Digital Marketing program at Career Point University or any other institution. However I can give you an overview of the key topics typically covered in a Bachelor of Computer Applications (BCA) program with a focus on Digital Marketing. For the accurate and up to date information it's best to visit the official website of Career Point University or reach out to their admissions office directly. Here's a breakdown of the program over three years; Year 1; Introduction to Programming, Basics of Computer Systems, Web Technologies, Fundamentals of Digital Marketing, Mathematics, for Computing. Year 2; Advanced Web Technologies, Database Management Systems, Search Engine Optimization (SEO) Content Marketing, Data Analytics and Visualization. Year 3; Social Media Marketing, Pay Per Click (PPC) Advertising, Email Marketing, Mobile Marketing, Project Work (Digital Marketing Campaign). Please note that this is an outline and the actual curriculum may include additional subjects, elective courses and practical projects that cater to the dynamic nature of digital marketing.

Career Point University BCA Course FAQs

What is the duration of the BCA in Digital Marketing programme at Career Point University?
The BCA in Digital Marketing programme at Career Point University spans over a period of 3 years, divided into 6 semesters.
How much are the tuition fees for the BCA in Digital Marketing at Career Point University?
The tuition fees for the BCA in Digital Marketing programme at Career Point University are approximately Rs 60,000 per annum.
What are the entry requirements for enrolling in the BCA in Digital Marketing programme?
Applicants must have completed their 10+2 with a minimum of 50% marks in aggregate from a recognised board. Preference is given to students with a background in Mathematics or Computer Science.
Does Career Point University offer placement assistance for BCA in Digital Marketing graduates?
Yes, Career Point University provides placement assistance to students enrolled in the BCA in Digital Marketing programme. The university has a dedicated placement cell that works closely with various industries.
Are there any internship opportunities available during the BCA in Digital Marketing programme?
Yes, students pursuing the BCA in Digital Marketing at Career Point University have the opportunity to undertake internships. The programme includes practical training sessions and projects that may involve collaboration with industry partners.

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