search
Karpagam University BCA in Digital Marketing

BCA in Digital Marketing at Karpagam University - Course, Fees, Admission, Seats, Syllabus

location Coimbatore ( Tamil Nadu )
location Estd In: 2056
More Info
×
BCA in Digital Marketing at Karpagam University - Course, Fees, Admission, Seats, Syllabus
location
Coimbatore ( Tamil Nadu )
location
Estd In: 2056

Table of Contents

Karpagam University BCA in Digital Marketing Highlights 2024

Course DurationCourse LevelFeeMode of StudyInstitute Type
3 YearsUndergraduateVariesFull-timePrivate University

Karpagam University BCA in Digital Marketing Syllabus 2024

SemesterSubjects
Semester 1Introduction to Digital Marketing, Principles of Management, Basics of Programming, English, Mathematics for Computer Science
Semester 2Web Analytics, Content Marketing, Organizational Behavior, Database Management Systems, Environmental Studies
Semester 3Search Engine Optimization (SEO), Social Media Marketing, Financial Accounting, Data Structures, Business Communication
Semester 4Search Engine Marketing (SEM), Email Marketing, Object-Oriented Programming with Java, Operations Management, Business Law
Semester 5Mobile Marketing, E-commerce Marketing, Web Development for Digital Marketers, Entrepreneurship Development, Elective I
Semester 6Project Work, Digital Marketing Strategy, Affiliate Marketing, Elective II, Elective III
This table is a simplified example and does not reflect the actual syllabus of Karpagam University's BCA in Digital Marketing program. For accurate and detailed information, please refer to the university's official communications.

Karpagam University BCA in Digital Marketing Important Topics 2024

As of my recent update in April 2023 the specific details regarding the BCA in Digital Marketing at Karpagam University may vary over time due to updates in the curriculum and changes in industry trends. However I can provide you with an overview of the essential topics typically covered in a BCA program with a specialization in Digital Marketing. These topics aim to equip students with both strategic skills necessary for success in the digital marketing field; **Introduction to Digital Marketing**; This module provides an understanding of the concepts of digital marketing, including its significance and how it integrates into broader marketing strategies. **Web. Design**; Students will learn the principles of website development and design focusing on creating user friendly experiences (UX) and visually appealing interfaces (UI) to ensure websites are both functional and attractive. **Search Engine Optimization (SEO)**; This topic covers techniques and strategies used to improve website visibility, on search engines helping websites rank higher organically. Strategies and tactics for enhancing the visibility of a website on search engine results pages (SERPs) which include conducting keyword research optimizing on page content and building quality links. **Content Marketing**; Techniques for creating, publishing and distributing content to attract and engage a specific audience with the ultimate goal of driving profitable customer interactions. **Social Media Marketing (SMM)**; Leveraging social media platforms to connect with the target audience establish brand presence boost sales and increase website traffic. This encompasses planning content implementing posting strategies and analyzing performance metrics. **Email Marketing**; Developing impactful email campaigns to communicate with potential and existing customers by utilizing segmentation techniques, personalization methods and leveraging analytics. **Pay Per Click (PPC) Advertising**; Understanding how to utilize PPC platforms such as Google Ads and social media advertising to generate website traffic by paying for clicks or impressions. **Analytics and Data Analysis**; Utilizing tools like Google Analytics to monitor website traffic patterns gain insights, into user behavior and evaluate the effectiveness of marketing initiatives. **Digital Marketing. Planning**; Creating comprehensive digital marketing plans that align with business objectives encompassing budgeting selecting the right channels and measuring performance. **E commerce Marketing**; Implementing strategies specifically designed for retail success, such as optimizing product listings leveraging shopping ads and employing customer retention techniques. **Mobile Marketing**; Recognizing the significance of devices in digital marketing by ensuring mobile friendly websites developing user friendly apps and utilizing effective mobile advertising methods. **Ethics and Legal Considerations in Digital Marketing**; Addressing concerns and legal regulations associated with digital marketing activities, including privacy protection measures and adherence, to copyright laws. **Emerging. Trends**; Staying updated on the latest digital marketing tools, technologies and trends to stay ahead of the competition.

Karpagam University BCA Course FAQs

What is the duration of the BCA in Digital Marketing course at Karpagam University?
The BCA in Digital Marketing course at Karpagam University spans over a period of 3 years, divided into 6 semesters.
What are the eligibility criteria for enrolling in the BCA in Digital Marketing course at Karpagam University?
To be eligible for the BCA in Digital Marketing course at Karpagam University, candidates must have completed their 10+2 or equivalent examination from a recognised board with Mathematics as one of the subjects.
What is the fee structure for the BCA in Digital Marketing course at Karpagam University?
The fee for the BCA in Digital Marketing course at Karpagam University is approximately Rs. 50,000 per annum. However, this is subject to change, and students are advised to check the official university website for the most current information.
What are the career prospects after completing BCA in Digital Marketing from Karpagam University?
After completing the BCA in Digital Marketing from Karpagam University, graduates can pursue careers in various fields such as digital marketing, social media marketing, content marketing, SEO specialist, digital marketing analyst, and many more in the burgeoning digital marketing industry.
Does Karpagam University provide placement assistance for BCA in Digital Marketing students?
Yes, Karpagam University offers placement assistance to students of the BCA in Digital Marketing course. The university has a dedicated placement cell that works towards providing students with opportunities in leading companies in the digital marketing sector.

Top BCA Colleges in India

Know More Apply Now
×
lead form
Want to pursue BCA and improve your career options ? We can help you !!
Share your contact Details and we will connect with you ASAP!

    ×
    tick mark icon