BCA in Digital Marketing at Academy of Management Studies - Course, Fees, Admission, Seats, Syllabus

Dehradun ( Uttarakhand )

Estd In: 1993

Last Updated on February 20, 2024 5:04 PM

According to my recent update in April 2023 the Academy of Management Studies (AMS) provides a Bachelor of Computer Applications (BCA) program specializing in Digital Marketing. This program aims to equip students with a combination of IT skills and specialized knowledge in the field of digital marketing. AMS has designed a curriculum that incorporates core computer science subjects along with specialized courses like Search Engine Optimization (SEO) Social Media Marketing, Content Marketing and Data Analytics. The course structure is carefully planned to strike a balance between concepts and practical application. It includes projects and internships to offer students real world experience. While the specific details about fees and faculty members may change over time it's advisable to contact AMS for the most up to date information. AMS takes pride in its faculty members who possess both industry expertise and academic knowledge. Moreover the institution has a placement cell that actively assists graduates in securing lucrative career opportunities. The BCA program in Digital Marketing opens doors for career prospects across various sectors such, as digital marketing agencies, e commerce companies, corporate marketing departments among others. Prospective students are encouraged to reach out to the Academy for any inquiries regarding fees, faculty information or placement opportunities.

Introduction
Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

Academy of Management Studies BCA in Digital Marketing Highlights 2024

Feature	Detail
Course Duration	3 Years
Course Level	Undergraduate
Course Tuition Fees	Varies by Institution
Mode of Study	Full-time/Part-time
Institute Type	Academy of Management Studies

Academy of Management Studies BCA in Digital Marketing Syllabus 2024

Semester	Subjects	Topics
Semester 1	Introduction to Digital Marketing, Basic of Computing, Principles of Marketing	SEO Basics, Introduction to Computers, Marketing Fundamentals
Semester 2	Web Design and Development, Content Marketing, Data Analysis for Marketers	HTML, CSS, JavaScript, Blogging, Video Content, Google Analytics
Semester 3	Social Media Marketing, Email Marketing, Consumer Behavior	Facebook, Instagram, Email Campaigns, Market Research
Semester 4	Search Engine Optimization, Pay Per Click Advertising, Web Analytics	Keyword Research, Google Ads, Data Interpretation
Semester 5	Mobile Marketing, Affiliate Marketing, Digital Marketing Strategy	App SEO, Commission Strategies, Campaign Planning
Semester 6	Project Work, Internship	Real-world Project, Industry Experience

This table is a simplified example and does not cover the full depth or breadth that a real BCA in Digital Marketing course might offer. For accurate and detailed information, please refer to the official curriculum provided by the Academy of Management Studies.

Academy of Management Studies BCA in Digital Marketing Important Topics 2024

Important Topics in BCA Digital Marketing
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing
Email Marketing
Pay-Per-Click (PPC) Advertising
Web Analytics and Reporting
Mobile Marketing
Affiliate Marketing
Online Reputation Management
Digital Marketing Strategy and Planning

Academy of Management Studies BCA Course FAQs

What is the duration of the BCA in Digital Marketing course?

The BCA in Digital Marketing course at the Academy of Management Studies is a 3-year undergraduate program.

What are the eligibility criteria for enrolling in the BCA in Digital Marketing?

Candidates must have completed 10+2 from a recognized board with a minimum aggregate of 50% marks. Having a background in Mathematics or Computer Science is preferred but not mandatory.

What is the admission process for the BCA in Digital Marketing course?

Admission to the BCA in Digital Marketing course is based on the candidate's performance in the qualifying examination (10+2 marks) followed by a personal interview.

What are the career prospects after completing BCA in Digital Marketing?

Graduates can pursue careers in various fields such as digital marketing, e-commerce, social media management, content creation and strategy, SEO/SEM, data analytics, and more.

Does the course include practical projects or internships?

Yes, the BCA in Digital Marketing program includes practical projects and mandatory internships to provide hands-on experience in the digital marketing field.

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