BCA in Digital Marketing at Sarala Birla University - Course, Fees, Admission, Seats, Syllabus

As of my update in April 2023 I don't have direct access to the specific course syllabi of universities including Sarala Birla Universitys BCA program in Digital Marketing. The syllabi for courses can change from year to year depending on advancements industry demands and faculty expertise. However I can give you an overview of the topics usually covered in a BCA program with a specialization in Digital Marketing. It's important to note that for the accurate and up, to date syllabus it is recommended to contact Sarala Birla University directly or visit their official website. To obtain the curriculum for the Bachelor of Computer Applications (BCA) program with a specialization in Digital Marketing at Sarala Birla University follow these steps; 1. Take courses in Operating Systems, Computer Networks, Object Oriented Programming using Java, Software Engineering and Web Technologies. 2. Enroll in the Digital Marketing Specialization which covers topics; Introduction to Digital Marketing; Understand the fundamentals of digital marketing and its differences from traditional marketing. Learn about the marketing mix. Content Marketing; Explore strategies for creating and curating content including blogging and SEO content. Search Engine Optimization (SEO); Gain knowledge on search engines both on page and off page SEO techniques, keyword research, well as tools and practices used in SEO. Social Media Marketing (SMM); Discover effective marketing strategies for popular social media platforms such as Facebook, Twitter, Instagram and LinkedIn. Learn how to analyze social media analytics. Email Marketing; Understand how to build email lists create email campaigns and measure their effectiveness. Pay Per Click (PPC) Advertising; Get an introduction to PPC advertising with a focus on Google AdWords. Learn how to create, manage and optimize ad campaigns effectively. Web Analytics; Gain insights into web analytics by utilizing Google Analytics tools to analyze data and generate reports. Digital Marketing Strategy; Develop skills in planning and executing marketing campaigns while measuring their success. 3. Optionally explore subjects that may be available at your university to specialize further or explore new areas within digital marketing. 4. Engage in projects or internships as part of your curriculum to gain hands on experience in the field. By following these steps you can access the syllabus, for the BCA program specializing in Digital Marketing at Sarala Birla University. You can check out the website of Sarala Birla University. Look for the section related to Academics or Courses/Programs. There you will find information about the BCA in Digital Marketing program. Make sure to click on the links for curriculum or syllabus details. If you're unable to find this information it may not be available, on the website.

Core Computer Science Topics	Digital Marketing Fundamentals	Advanced Digital Marketing Topics
Programming Fundamentals (Python, Java)	Principles of Marketing	Search Engine Optimization (SEO)
Database Management Systems	Social Media Marketing	Content Marketing
Web Technologies	Email Marketing	Pay-Per-Click (PPC) Advertising
Data Structures and Algorithms	Digital Analytics	Mobile Marketing
Software Engineering	Online Reputation Management	Influencer Marketing

This table is a simplified representation and the actual curriculum may include more specific or additional topics. Always refer to the official curriculum for the most accurate information.